Ho, Ho, Whoa: 563 Christmas Emails in One Week

Yes, from Monday, Nov. 22, through Sunday, Nov. 28, we received 563 Christmas-related marketing emails. And being gluttons for punishment--make that dedicated reporters--we read every single one of them. Here are the trends we found.

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"Friends and Family": Big Payoff from a Few Small Words

Friends-and-family campaigns used to be highly targeted promotions exclusively for employees, business partners, and occasionally best customers. Today that exclusivity is little more than a perception, but the lift in response that the campaigns can deliver is definitely a reality.

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B-to-B Strategies to Improve ROI

Whether you're a business-to-business marketer just venturing into email or you want to make sure your efforts are on track, you should check out what email veterans Loren McDonald of Silverpop and Matt Blumberg of ReturnPath have to say about content, timing, list growth, and more.

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Greatest Hits: You Need to Give a Damn About Your Bad Reputation

For the remainder of 2010, Email Essentials is revisiting some of our most popular and favorite articles. In this article from July, ExactTarget's Chip House speaks with deliverability pros at a number of ISPs about what email marketers should be doing to improve their sender reputation and, ultimately, their deliverability rates.

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Classified

Senior Director, Audience Development

Penton is seeking a Senior Director to join the Audience Development team in the New York, NY or Stamford, CT office.

Duties and Responsibilities:
Lead planning and strategy to increase audience quality, engagement and size
Engage with publishers to understand goals and plans
Grow the number of qualified prospects (new names) and retain existing subscribers
Increase overall audience engagement
Conceive and oversee the launch of new revenue programs
Lead development and execution of online marketing programs
Develop staff of audience development managers

Position Qualifications:
10+ years in direct marketing
Strong database marketing skills
Online marketing savvy
Strategic thinker and innovator
Experience with multi-channel/integrated marketing programs.
Passion for data and analytics
Team leader, highly driven to motivate others to achieve results
Familiarity with B2B marketing and/or publishing industry
MBA a plus

If you are interested in joining our dynamic organization and are ready to work smart, think fast, act radically and bravely, we would enjoy speaking with you about the opportunities available to join our team. Please submit your resume for this job posting to: pentonjobs@penton.com