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 News of December 7, 2010
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By Sherry Chiger
Last week I was feeling a bit smug about having read and
analyzed all 563 holiday marketing emails I received the week of
Thanksgiving and Black Friday. That was before I logged in 675 emails
the week of Cyber Monday, with 191 of those messages coming in on Cyber
Monday itself. Let's take a look at the marketing trends this batch of
emails revealed.
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By Mélanie Attia
Adding mobile commerce to your online sales strategy is an
easy way to increase the reach of an online store and increase sales;
after all, your mobile commerce strategy encompasses your email
marketing promotions. And with 25% of smartphone owners expected to use
their devices to research or make holiday purchases, failing to account
for m-commerce is simply leaving money on the proverbial table. Here's
advice for getting started.
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By Sherry Chiger
Enough already with the articles about Christmas marketing
emails, you might be saying. And you may have a point. Because now that
we’re in the thick of the Christmas shopping season, you should be
turning your attention to your postholiday tactics. Here are a few
campaigns to consider implementing.
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By Justin Gottlieb
Renting lists. Blanketing your site with sign-up forms.
Snail-mailing to get opt-ins. Marketers go to many lengths to build
their email files, but too many are overlooking a less obtrusive, and
less expensive, method: offering consumers the ability to opt-in through
social networking sites.
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As 2010 winds down, Email Essentials has been looking back
at some of our most popular articles from the past year. This look at
whether highly promotional subject lines were losing their effectiveness
is this year's most-read email article on Directmag.com to
date.
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