Myth Busters: Stephanie Miller on Deliverability, Subject Lines, and More

Many marketers, novices and seasoned vets alike, have fallen prey to a few misconceptions when it comes to e-mail. In what will be an occasional series, E-mail Essentials asks experts to set us straight regarding common myths. Here, Stephanie Miller, vice president of strategic services for e-mail technology provider Return Path, does some debunking.

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The Sum of the Parts, Part 6: Reactivation E-mails

We all know that reactivating a customer is much more profitable than recruiting a new one. And with e-mail, doing so is fairly simple and costs almost nothing. Here's how to establish a reactivation program.

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The New Hotmail: Clean Sweep for Good Senders

Hotmail recently implemented a few new features that could affect your sender reputation—and your e-mail deliverability rates. Here's what you need to know.

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Financial Publisher Kiplinger Shares Hard-Won Wisdom

Minimal images, longish copy, and “ugly” layouts: Those are the elements of Kiplinger Washington Editors’ most successful e-mail promotions, according to vice president of sales and marketing Denise Elliott.

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Come Join the Conversation

It's a multichannel world, so we here at E-mail Essentials and Direct are entering into multiple channels to better interact with you.

* Direct has a Twitter feed (twitter.com/direct_mag) that we’re starting to ramp up. I also have my own Twitter feed (twitter.com/sherry_chiger), where I focus on e-mail and a few other topics that catch my fancy.

* We recently launched a LinkedIn group, Direct Online (www.linkedin.com/groups?gid=3141883&trk=myg_ugrp_ovr).

* And Direct also has a Facebook page that, admittedly, we haven’t done much with yet (www.facebook.com/pages/Direct-Magazine/118003643471?ref=ts). So why don’t you sign on (or “like” us) and post your suggestions as to what you’d like to see on the page.