ON TODAY'S DIRECT LISTLINE:
Lady Bird Johnson Wildflower
Center
Terri Schindler-Schiavo
Foundation
Cooperative B2B
Zip Products Corvette Parts and
Accessories
New Movers Throughout the
U.S.
Scrapbook Trends
Magazine
National Magazine Exchange Offers
Modeling Services
Short Cuts
Golf Digest Companies
ListFinder: Search over 50,000 lists
LISTS UNDER NEW MANAGEMENT
Lady Bird Johnson Wildflower
Center
Millard Group Inc. has been appointed manager of the
Lady Bird Johnson Wildflower Center's list of members and donors. A
total of 9,489 records are available. Sixty-four percent of these
individuals are women who donated $25. Names in the News Inc. previously
managed this file.
Selections: Gender, state/SCF/ZIP
Sample usage: Gardener's Supply Co., National Wildlife Federation, Texas
Highways Magazine
Price: $75/M
Contact: Millard Group Inc. Ed Bezursik at 603-924-9262, ext. 2434 or ebezursik@millard.com and Liz
Pereira at 603-924-9262, ext. 2581 or lpereira@millard.com
NEW LISTS
Terri Schindler-Schiavo
Foundation
Donors who contributed an average of $46 to cover legal
expenses to block the removal of a feeding tube from a woman are now
available on the Terri Schlinder-Schiavo Foundation file. There are
6,198 postal records available, including 4,429 with e-mail addresses.
The source is e-mail.
Selections: State/SCF/ZIP
Price: $150/M (postal file); $500/M (e-mail file)
Contact: Response Unlimited, Scott Faircloth at 540-943-0841 or scott@responseunlimited.com
and Greg Sholes at 540-943-0841 or gregs@responseunlimited.com
NEW INSERT MEDIA
Cooperative B2B
Yellow Pages Inc. has introduced Cooperative B2B, a
ride-along insert that will be included inside the existing Yellow Pages
B2B Ride-Along. The Cooperative B2B insert will be four pages, 7 by
7-1/2 inches. Space is available for full or half page advertising, but
inquiries for other formats will be considered. It will be folded. Up
to 3 million cooperative inserts will be distributed annually.
Price: $12.50/M (full page); $6.75/M (half page
Contact: Stanton Direct Marketing Inc., Al Stanton at 607-734-1665 or Al.Stanton@StantonDirect.com
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NEW SELECTS
Zip Products Corvette Parts and
Accessories
Zip Products Inc. has introduced selects by car model on
its Corvette Parts and Accessories buyers and inquirers file. There are
117,029 buyers available, including 51,687 buyers. The unit of sale is
$170. The sources are catalog, space advertising and the Internet.
Additional selections: Telephone numbers, gender, state/SCF/ZIP
Price: $90/M (buyers)
Contact: Kroll Direct Marketing Inc., Alyson Cimler at 609-275-2900,
ext. 101 or alyson@krolldirect.com
UPDATED LISTS
New Movers Throughout the
U.S.
E-mail records are now being offered on the New Movers
Throughout the U.S. list, derived from Datagence's Consumer Intelligence
Master File, a cooperative database with more than 350 data sources. The
current 90-day count for e-mail records is 54,546. The postal records
count exceeds 1.2 million. The sources include public records,
publications, credit granters and utility companies.
Selections: Adult age, children's age range, demographic, homeowner,
length of residence, lifestyle, marital status, monthly hotline, number
of children, telephone numbers, state/SCF/ZIP
Price: $75/M (e-mail records); $85/M (postal records)
Contact: Datagence Inc., Kym Vance at 732-842-1001, ext. 103 or kvance@datagence.com
ADVERTISEMENT
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Scrapbook Trends Magazine
Ivy Cottage Scrapbook Magazine's name was recently
changed to Scrapbook Trends Magazine. The file contains 31,514 active
subscribers, 95% are women. The sources are 80% direct mail and 20%
package inserts.
Sample usage: Archiversonline.com, Bookspan, Camp Memory Makers,
Current, DJ Inkers, Herrschners, House of White Birches, Primedia,
Scrapbook Club, Scrapbook Expo, Sticker Planet
Selections: Gender, state/SCF/ZIP
Price: $100/M
Contact: American Name Services, Jen Rodabough at 801-235-8061 or jenr@americannameservices.com
IN THE NEWS
National Magazine Exchange Offers
Modeling Services
The magazine subscription sales agent National Magazine
Exchange (NME) recently began offering statistical modeling services
with data from its master file containing 10.6 million records. ALC Data
Management manages this file and the new modeling program. NME recently
transferred database development and list fulfillment services to LMAS,
a service bureau specializing in analytical modeling services. NME
generates data from direct mail and inbound telemarketing. Two types of
modeling services are being offered, good customer match and response
model. The customer match model involves matching customer records with
DME's data to analyze variables to determine which variables are most
likely to generate a predictable response. The response model scores
response records to identify characteristics likely to generate a
response from selected names in DME's file. Contact ALC Data Management,
Cyndi Lee at 914-524-5236 or cyndi.lee@alc.com
Short Cuts
Names in the News Inc. recently began offering order and
shipping status information on its Web site nai.biz.
SPECIALS!
Golf Digest Companies
A $10/M discount off the base price is available for
testing any of the Golf Digest Companies' lists. More than 1.5 million
subscribers are available from the Golf Digest, Golf for Women and Golf
World lists, as well as the Golf Digest Companies master file. Contact
Direct Media Inc., Laura Tartaglia at 203-532-3845 or ltartaglia@directmedia.com
and Mike Rovello at 203-532-2427 or mrovello@directmedia.com
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