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Professionals
answer
your
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This issue of DIRECT Listline is sponsored by RMI Direct
Marketing
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They don't search for treasure. They already have
it, and love to spend it!
What's the fun of being financially successful if you don't have all the
toys to go with your lifestyle? Subscribers to HFM's Boating Magazine
are active, affluent men who seek the best experiences in life and the
best in high-end products -- everything from apparel to gadgets to
boating merchandise. These financially savvy gents also love to hear
ideas about how to grow, protect and manage their money.
Contact Cyndi Lee at (203) 825-4620 or clee@rmidirect.com.
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LISTS UNDER NEW MANAGEMENT
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FierceMarkets Newsletters
Bethesda List Center Inc. now oversees several
newsletter lists for FierceMarkets Inc. These include the IT Wireless
subscribers file with 18,544 postal addresses. Other files are
available for the Fierce Biotechnology, FierceCIO, FierceIPTV,
FierceWiFi and FierceWireless newsletters. Counts for these file range
from 9,000 to 50,000. MetaResponse Group Inc. was the prior list
manager.
Selections: Specialty, state/SCF/ZIP
Price: $250/M
Contact: Bethesda List Center Inc., David. James (301-968-1712; djames@bethesda-list.com)
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Classic Trinkets
True North List Marketing LLC has assumed management of
the Classic Trinkets file. A total of 432,221 buyers are available from
the last 12 months. The unit of sale ranged from $13 to $40 for rings,
earrings, bracelets and necklaces. Sixty-five percent of these customers
used a credit card. The sources are space ads and package inserts. CCC
Data Services Inc. was the prior list manager.
Selections: Monthly hotline, gender, credit card, state/SCF/ZIP
Sample usage: Limoges Jewelers, Rodale Publishing, Turnkey Systems,
DeMonaco Heritage, Zaken Co., Carol Wright Gifts
Price: $70/M
Contact: True North List Marketing LLC, Lynn Starr (203-459-4348, ext.
305; Lynn.Starr@TrueNorthList.com)
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NEW LISTS
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Company Kids
Some 301,109 buyers from the last 24 months are
available on the Company Kids catalog file. Products sold include
bedding, apparel and other products for children. These buyers' average
income is $96,500. The unit of sale was $132.
Selections: Hotlines, dollar amount spent (ranges), credit card,
state/SCF/ZIP
Price: $115/M (base)
Contact: Belardi/Ostroy ALC LLC, Fred Onemma (212-381-1719; FredO@boalc.com)
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This issue of DIRECT Listline is sponsored by Teramedia
Corporation
10,000 Complimentary Names from Teramedia
We want to be your choice for direct mail lists, that's why we're giving
you 10,000 names and addresses! All you'll pay is a $25 processing fee
and receive these complimentary names for your next campaign. Hurry,
this offer expires March 28th! Restrictions apply!*
» 10,000 Complimentary Direct Mail Names
» Consumer or Business
» Five Complimentary Selects
» Several Lists to Choose from
» Brokers Welcome
Reserve this special
offer HERE, call (407) 420-1108, or visit teramedia.com.
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MarketFN.com Subscriber Postal
File
Online Investment Services LP offers this list of 12,719
stock traders. It's comprised of subscribers to such newsletters as
Success Trading Group, Trend Trader, Dividend Investor and Covered
Calls. The unit of sale ranges from $70 to $200. Direct mail and the
Internet are the sources.
Selections: Gender, state/SCF/ZIP
Price: $175/M
Contact: MetaResponse Group Inc., Diane Dubocq (954-360-0644, ext. 217;
ddubocq@metaresponse.com)
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Spanish Speaking Senior Product
Buyers
Individuals at least 60 years old are named on the
Spanish Speaking Senior Product Buyers file. These seniors phoned an 800
number to respond to Spanish language DRTV spots or infomercials. They
purchased health products and medical supplies. No telemarketing is
allowed.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $100/M
Contact: 21st Century Marketing Inc., Femina Lalji (631-306-5213; flalji@21stcm.com)
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ACCM
May 21-23, 2007
Boston, MA
The Annual Conference for Catalog and Multichannel Merchants
(ACCM) is the only conference devoted to merchants who need to
understand, segment and market to today's customers and prospects across
an array of media and channels. ACCM will help you to focus on the
strategies you need to successfully integrate your marketing channels.
Register before the conference and Save on your full conference
registration! Use DIRECT savings code E10. www.accm07.com/dnl
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Isorelle USA
Buyers of astrology products and items marketed for good
luck are identified on the Isorolle USA list. Some 40,000 buyers are
available from 2006, in addition to names from this January and
February. Direct mail is the sole source.
Selections: Monthly hotline, gender, state/SCF/ZIP
Price: $90/M (2006 buyers)
Contact: Macromark Inc., Mary Ellen Meyer (845-230-6300, ext. 324; mmeyer@macromark.com
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Right Source Collectibles
A separate collectibles list segment has broken out from
the Right Source Consumer Information database. It contains more than
7.4 million names. These collectors' interests can be further segmented
by such categories as coins, dolls, figurines, ornaments, plates, stamps
and sports memorabilia. Direct mail and online surveys are the sources.
No telemarketing is allowed.
Selections: Hotlines, collectible type, adult's/child's age range,
adult's/child's gender, credit card buyers, donors, dwelling type,
ethnicity, religion, homeowner, household income, length of residence,
lifestyle, mail order buyers, marital status, state/SCF/ZIP
Price: $85/M
Contact: Direct Partner Solutions Inc., Ann Nolan (678-762-9869, ext.
230; anolan@directpartnersolutions.com
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MEET THE BROKER
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About this Newsletter
Editorial Director: Ray Schultz
Feedback should be sent to: ray.schultz@penton.com
or may be sent by paper mail to:
Ray Schultz
249 West 17th Street
New York, NY 10011
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or 203-358-4391
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Classified Ads,
(203) 358-4389
steve.franco@penton.com
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