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Professionals
answer
your
questions. |
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This issue of DIRECT Listline is sponsored by RMI Direct
Marketing
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They go above the clouds to get the best out of
life
Subscribers to Flying magazine are upscale, success-oriented individuals
who understand the value of time and appreciate the freedom, flexibility
and control of owning their own aircraft for business or pleasure. They
use their high net-worth to support an active, prosperous lifestyle.
These consumers don't hesitate to spend money on high-end apparel or
other merchandise and make a great audience for financial, travel and
current event publication offers.
Contact: RMI Direct Marketing Inc, Cyndi Lee (203-825-4620; clee@rmidirect.com)
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NEW LISTS
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Software Buyers from
SystemDoctor
Consumers who purchased computer virus protection
software for $40 are identified. One-third of these 647,941 buyers are
women. Orders were generated online.
Selections: E-mail addresses, telephone numbers, hotlines, age, gender,
household income, lifestyle, marital status, number/presence of
children, SOHO, state/SCF/ZIP
Price: $125/M
Contact: Teramedia Corp., Scott Hardigree (407-420-1108, ext. 205; scotth@teramedia.com)
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EPM Communications Executive
Marketing File
The names of more than 15,000 business executives are
available from publisher EPM Communications Inc. This file includes
buyers who spent on average $400 for newsletters and other services. The
source is 95% direct mail. Business-to-business marketers of equipment
and supplies may be eligible for 50% off the base rate, subject to list
owner approval.
Selections: Gender, Discipline research/licensing/entertainment,
state/SCF/ZIP
Price: $250/M
Contact: MetaResponse Group Inc., Diane Dubocq (954-360-0644, ext. 217;
ddubocq@metaresponse.com)
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Ascension Press Buyers
E-mail
This publishing company specializing in books for Roman
Catholics has introduced a list of 10,471 customers' e-mail addresses.
Products sold include titles such as "Did Adam and Eve have Belly
Buttons?" Previously only postal addresses were available.
Selections: None
Price: $150/M (e-mail addresses)
Contact: Trinity Direct LLC, Rosanne Simmons (973-283-3600; rosannes@trinitydirect.com)
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This issue of DIRECT Listline is sponsored by Direct Media, Inc.
The Marketing
Genetics list is a rich prospecting repository of the pooled
purchase behavior of over 650 direct, retail and online merchants with
more than 2.3 billion individual transactions. M-Gen allows non-merchant
marketers to target highly responsive consumers through collective
proven buying history and key demographics. Price: $75/M
Contact: Direct Media Inc., Lisa Moore 203-532-2704; lmoore@directmedia.com
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Wine and Gourmet Food Lovers
The names of almost 13 million epicureans have been
assembled for this list. Sixty-five percent are men. Data is sourced
from publishers, online retailer, catalogers, Web sites and surveys.
E-mail addresses are available.
Selections: Wine appreciation, gourmet cooking, hotlines, child's age
range, ethnicity, homeowner, income, length of residence, lifestyle,
marital status, number of children, telephone numbers,
state/SCF/ZIP
Price: $65/M (postal file); $110/M (e-mail file)
Contact: Bethesda List Center Inc., David. James (301-968-1712; djames@bethesda-list.com)
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Internet Shoppers
More than 7 million individuals who purchase products
and services online are on file. Multiple credit cardholders are
included. Data is sourced from surveys and direct mail.
Selections: Hotlines, presence of children, credit cards,
adult's/child's age, gender, homeowners, income, marital status, PRIZM,
telephone numbers, state/SCF/ZIP
Price: $65/M
Contact: Profile America List Co., Ann Tepper (201-569-7272; annt@profileamerica.com)
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This issue of DIRECT Listline is sponsoredy by the Bridge
Conference.
The Association of Fundraising Professionals/DC and Direct Marketing
Association of are excited to announce the 2nd annual Bridge
Conference. The three-day Bridge Conference will feature over 75
exciting sessions covering cutting-edge direct marketing and fundraising
strategies.
If you are a fundraiser, direct marketer or association professional,
this is one conference you can't afford to miss! Go to www.bridgeconf.org for more
information.
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MEET THE BROKER
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Introducing Regan Adler of Worldata
This week, Meet the Broker features the unstoppable
Regan Adler. She's planning to return to work on June 18 after
sustaining multiple injuries when she was hit by a car. To learn how
Adler competes for business-to-business list brokerage clients, click here.
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People in the News
Dan Cadieux has been promoted to president of InfoCanada
Group. His responsibilities will include evaluating and integrating new
corporate acquisitions in Canada. Cadieux had served as CFO since
2002.
Jennifer Gottlieb has been named national sales director for Focus USA's
new office in Palm City, FL.
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SPECIALS!
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Golf Tips
Werner Publishing Corp is offering new test mailers
$35/M off the base rate of Golf Tips magazine -- through Aug. 31.
Contact ALC Data Management, Raymond Tognella (609-580-2761; Raymond.Tognella@alc.com)
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CLASSIFIEDS
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Classified
Time for a change? KMA might be right for you!
Key Marketing Advantage is looking for DM Industry experienced,
goal-oriented team players to fill key sales and support positions as we
aggressively expand our List Management, Brokerage and Database
capabilities. If you would like to join our team of dedicated,
innovative marketers in a corporate culture where integrity and
exemplary service are the cornerstones, and hard work and dedication
should bring personal satisfaction and financial reward, please e-mail
your resume and salary requirements to Linda Bridson at lbridson@keymarketingadvantage.com
or fax to 203-744-9012.
TravelSmith Outfitters -- List Rental Manager
About Us:
TravelSmith Outfitters, located in Novato, 30 minutes north of San
Francisco, is the premier catalog and e-commerce retailer of travel
apparel and accessories. We are currently seeking a List Rental Manager
to work in our Marketing Department.
TravelSmith offers a comprehensive benefits package including 401k with
company match, unique time off benefits, excellent work environment, and
fantastic product discounts.
Position Summary:
The List Rental Manager will be responsible for planning, executing and
analyzing TravelSmith's customer acquisition programs and circulation
plans as well evaluating the market place and making recommendation
based on business needs. Additionally, responsible for all functions
related to data processing as it pertains to service bureau as well as
print and bind instructions to printer. Assist in the development and
implementation of the Company's overall mailing and marketing program
with the goal of optimizing the company's growth and profitability.
For a full detail of position responsibilities and qualifications visit
our posting on the DIRECT JOBZONE at http://jobzone.directmag.com/index.php?a=2&b=774
To Apply:
Submit letter of interest and resume with salary requirements to Human
Resources or e-mail to jobs@travelsmith.com
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About this Newsletter
Editorial Director: Ray Schultz
Feedback should be sent to: ray.schultz@penton.com
or may be sent by paper mail to:
Ray Schultz
249 West 17th Street
New York, NY 10011
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please go to: Subscribe
For Sponsorship/Advertising information please contact: Elizabeth
O'Connor,
Associate Publisher at elizabeth.oconnor@penton.com
or 203-358-4391
For Classifieds Ad sales, please contact:
Karen Putrimas
Classified Ads,
(203) 358-4389
karen.putrimas@penton.com
or
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Email:directmag@pbinews.com
Penton Media | 249 W. 17th Street | New York, NY 10011
Copyright 2007, Penton Media. All rights reserved. This article is
protected by United States copyright and other intellectual property
laws and may not be reproduced, rewritten, distributed, re-disseminated,
transmitted,
displayed, published or broadcast, directly or indirectly, in any medium
without the prior written permission of Penton Media.
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