View this email as a Web page Please add DRT_Direct Listline_ to your Safe Sender list.
A Penton Media Publication May 12, 2008
UNSUBSCRIBE
SUBSCRIBE
PREFERENCES


Rodale Connects
Every day Rodale connects with and inspires millions to live a life of the mind, body, spirit — a whole life. Embracing all aspects of healthy, active living, Rodale readers share a passion for sports, family, hobbies, travel, community, and health and wellness. And Rodale book buyers and magazine subscribers enjoy the rewards that come with smart life choices.

 Professionals
 answer your
 questions.
Luc Vezina GOT Corporation
Luc Vezina
Email
Marketing



TABLE OF CONTENTS
  • Tekakwitha Indian Missions
  • American Lung Association Political Master File
  • High Value Alert Newsletter Subscribers
  • Financial Responders Opt In
  • Second Chance Auto Loans
  • Auction Monster Home Business Support
  • Faith Base Magazine Subscribers
  • People in the News
  • ListFinder: Search over 60,000 lists
  • Webinars
  • Find a vendor


  • This issue of DIRECT Listline is sponsored by V12 Group
    V12 Group guarantees email appends

    When our clients needed to reduce their marketing costs and improve new customer acquisition efforts, we answered with a guaranteed email append solution.
    Our comprehensive e-append services can provide you with a sizeable and reliable source of opt-in email records which can be acquired at competitive prices. (More)
    Get to know V12 Group today and put our data to work tomorrow.
    (732) 842-1001 | sales@v12group.com | Append Request
    LISTS UNDER NEW MANAGEMENT
    Tekakwitha Indian Missions
    Lake Group Media Inc. has been selected to manage a list of donors to the Missionary Oblate’s Tekakwitha Missions program. A total of 62,631 donors from the last 12 months are on file. These direct mail contributors typically gave $15 to $20. Direct Media Inc. was the prior list manager.
    Selections: Dollar amount, gender, state/SCF/ZIP
    Price: $85/M
    Contact: Lake Group Media Inc., Jed Dorney (914-925-2476; jed.dorney@lakegroupmedia.com)

    NEW LISTS
    American Lung Association Political Master File
    Data from Key Marketing Advantage has been appended to the American Lung Association’s master file to identify political donors. Several segments are available for Democrats and Republicans. The last-12-month counts are 90,106 and 74,487 respectively. The average direct mail donation was $13. Eighty percent of these contributors are 50 or older. A large percent are retired.
    Selections: Hotlines, donation amount (ranges), ethnicity, income, lifestyle, gender, religion, state/SCF/ZIP
    Price: $95/M
    Contact: RMI Direct Marketing Inc., Carol Forbes (203-825-4634; cforbes@rmidirect.com)

    High Value Alert Newsletter Subscribers
    Eastman Communications Inc. offers a list of 3,621 subscribers to the Hidden Value Alert e-mail newsletter for investors. Roughly three-quarters are men. The unit of sale ranged from $100 to $180. Direct mail and the Hiddevaluesalert.com are the sources.
    Selections: Gender, state/SCF/ZIP
    Price: $195/M
    Contact: Macromark Inc., Paula Dazi (845-230-6300, ext. 349; paulad@macromark.com)


    This issue of DIRECT Listline is sponsored by MGILists

    MGILists can help you connect with early childhood educators and advocates...
    National Association for the Education of Young Children (NAEYC) is the country's largest organization dedicated to improving the quality of programs for learners from birth through third grade. Also look to Child Welfare League of America (CWLA). This masterfile includes public and private nonprofit agencies that provide assistance to more than 3.5 million abused and neglected children and their families each year. Contact Candy at 703-706-0383 CBrecht@MGILists.com


    Financial Responders Opt In
    Master files have been assembled that identify individuals who requested information related to personal finance, money, investments or similar offers. More than 3.5 million e-mail addresses and 917,095 postal addresses are available. Eighty percent of those listed are men with a $90,000 average income. Direct e-mail is the source.
    Selections: Monthly hotline, age, gender, homeowner, income, state/SCF/ZIP
    Price: $110/M (e-mail file); $100/M (postal file)
    Contact: Carney Direct Marketing, Jim Kellough (949-581-5100, ext. 316; jim@carneydirect.com)

    Second Chance Auto Loans
    More than 2.5 million consumers who were turned down for auto loans are named. These individuals responded to an auto loan offer for new or used cars. Postal and telemarketing records are available. The sources are online registration and direct mail.
    Selections: Weekly hotline, age, income, credit card, gender, state/SCF/ZIP
    Price: $80/M (postal file); $120/M (telemarketing file)
    Contact: Market Approach Consulting, Nancy Liddane (866-410-7017, ext. 108; nliddane@marketapproach.net)


    Enterprise-wide software installations often fall behind schedule and exceed budget. How do you avoid the pitfalls? Check out a May 29 Webinar presented by Multichannel Merchant and Sigma Micro. Our speakers will document the risk factors and show how each can be avoided, and they’ll detail the three P’s of a successful implementation: project, people and process. Click here to learn more.


    Auction Monster Home Business Support
    This file identifies 9,642 buyers from March. These consumers pay $53 monthly for online software access and information related to onlne auctions. Names for 223,408 inquirers from March are available as well. The sources are the Internet and DRTV.
    Selections: State/SCF/ZIP
    Price: $125/M
    Contact: List Acquisition Inc., Noah Markel (877-575-2739; ext. 3002; noah.markel@listaquisition.com)

    Faith Base Magazine Subscribers
    This list is comprised of religious individuals who subscribe to one or more magazines. Nearly 1.2 million names are on file. A typical subscriber is 42 and has $39,000 or better income. Direct mail is the source with additional overlaid data.
    Selections: Hotlines, gender, mail order buyer, recency, multibuyers, age, income, ethnicity, religion, lifestyle, category, state/SCF/ZIP
    Price: $80/M
    Contact: Trinity Direct, Bob Stein (973-283-3600; bobs@trinitydirect.net)

    People in the News
    RMI Direct Marketing Inc. has announced two executive appointments in its list management division. Alan Yu has been named strategic sales director. Dan Gallo has come on board as an account executive.



    About this Newsletter

    Editorial Director: Ray Schultz
    Feedback should be sent to: ray.schultz@penton.com or may be sent by paper mail to:
    Ray Schultz
    249 West 17th Street
    New York, NY 10011

    You are subscribed to this newsletter as #email#

    To stop receiving/opt-out of Direct Listline newsletter, click Unsubscribe

    If you were forwarded this message and would like to receive your own subscription to Direct Listline, please Subscribe

    To subscribe to Direct Newsline, Direct's daily newsletter, please go to: Subscribe

    For Sponsorship/Advertising information please contact: Elizabeth O'Connor, Associate Publisher at elizabeth.oconnor@penton.com or 203-358-4391

    For Classifieds Ad sales, please contact: Karen Putrimas Classified Ads, (203) 358-4389
    karen.putrimas@penton.com
    or
    Thanks for your support!

    To get this newsletter in a different format (Text or HTML), or to change your e-mail address, please visit your profile page to change your delivery preferences.

    For questions concerning delivery of this newsletter, please contact our Customer Service Department at:
    Direct Magazine
    A Penton Media publication
    US Toll Free: 866-505-7173
    International: 847-763-9504
    Email:directmag@pbinews.com

    Penton Media | 249 W. 17th Street | New York, NY 10011

    Copyright 2007, Penton Media. All rights reserved. This article is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of Penton Media.