Rodale
Connects
Every day Rodale connects with and inspires millions to live a life of
the mind, body, spirit — a whole life. Embracing all aspects of
healthy, active living, Rodale readers share a passion for sports,
family, hobbies, travel, community, and health and wellness. And Rodale
book buyers and magazine subscribers enjoy the rewards that come with
smart life choices.
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Professionals
answer
your
questions. |
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This issue of DIRECT Listline is sponsored by V12
Group
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V12 Group guarantees email appends
When our clients needed to reduce their marketing costs and improve new
customer acquisition efforts, we answered with a guaranteed
email append solution.
Our comprehensive e-append services can provide you with a sizeable and
reliable source of opt-in email records which can be acquired at
competitive prices. (More)
Get to know V12 Group today and put our data to work tomorrow.
(732) 842-1001 | sales@v12group.com | Append
Request
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LISTS UNDER NEW MANAGEMENT
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Tekakwitha Indian Missions
Lake Group Media Inc. has been selected to manage a list
of donors to the Missionary Oblate’s Tekakwitha Missions program. A
total of 62,631 donors from the last 12 months are on file. These direct
mail contributors typically gave $15 to $20. Direct Media Inc. was the
prior list manager.
Selections: Dollar amount, gender, state/SCF/ZIP
Price: $85/M
Contact: Lake Group Media Inc., Jed Dorney (914-925-2476; jed.dorney@lakegroupmedia.com)
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NEW LISTS
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American Lung Association Political
Master File
Data from Key Marketing Advantage has been appended to
the American Lung Association’s master file to identify political
donors. Several segments are available for Democrats and Republicans.
The last-12-month counts are 90,106 and 74,487 respectively. The average
direct mail donation was $13. Eighty percent of these contributors are
50 or older. A large percent are retired.
Selections: Hotlines, donation amount (ranges), ethnicity, income,
lifestyle, gender, religion, state/SCF/ZIP
Price: $95/M
Contact: RMI Direct Marketing Inc., Carol Forbes (203-825-4634; cforbes@rmidirect.com)
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High Value Alert Newsletter
Subscribers
Eastman Communications Inc. offers a list of 3,621
subscribers to the Hidden Value Alert e-mail newsletter for investors.
Roughly three-quarters are men. The unit of sale ranged from $100 to
$180. Direct mail and the Hiddevaluesalert.com are the sources.
Selections: Gender, state/SCF/ZIP
Price: $195/M
Contact: Macromark Inc., Paula Dazi (845-230-6300, ext. 349; paulad@macromark.com)
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This issue of DIRECT Listline is sponsored by MGILists
MGILists can help you connect with early childhood educators and
advocates...
National
Association for the Education of Young Children (NAEYC) is
the country's largest organization dedicated to improving the quality of
programs for learners from birth through third grade. Also look to Child Welfare
League of America (CWLA). This masterfile includes public and
private nonprofit agencies that provide assistance to more than 3.5
million abused and neglected children and their families each year.
Contact Candy at 703-706-0383 CBrecht@MGILists.com
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Financial Responders Opt In
Master files have been assembled that identify
individuals who requested information related to personal finance,
money, investments or similar offers. More than 3.5 million e-mail
addresses and 917,095 postal addresses are available. Eighty percent of
those listed are men with a $90,000 average income. Direct e-mail is the
source.
Selections: Monthly hotline, age, gender, homeowner, income,
state/SCF/ZIP
Price: $110/M (e-mail file); $100/M (postal file)
Contact: Carney Direct Marketing, Jim Kellough (949-581-5100, ext. 316;
jim@carneydirect.com)
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Second Chance Auto Loans
More than 2.5 million consumers who were turned down for
auto loans are named. These individuals responded to an auto loan offer
for new or used cars. Postal and telemarketing records are available.
The sources are online registration and direct mail.
Selections: Weekly hotline, age, income, credit card, gender,
state/SCF/ZIP
Price: $80/M (postal file); $120/M (telemarketing file)
Contact: Market Approach Consulting, Nancy Liddane (866-410-7017, ext.
108; nliddane@marketapproach.net)
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Enterprise-wide software installations often fall behind schedule and
exceed budget. How do you avoid the pitfalls? Check out a May 29 Webinar
presented by Multichannel Merchant and Sigma Micro. Our speakers will
document the risk factors and show how each can be avoided, and
they’ll detail the three P’s of a successful implementation:
project, people and process. Click
here to learn more.
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Auction Monster Home Business
Support
This file identifies 9,642 buyers from March. These
consumers pay $53 monthly for online software access and information
related to onlne auctions. Names for 223,408 inquirers from March are
available as well. The sources are the Internet and DRTV.
Selections: State/SCF/ZIP
Price: $125/M
Contact: List Acquisition Inc., Noah Markel (877-575-2739; ext. 3002; noah.markel@listaquisition.com)
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Faith Base Magazine
Subscribers
This list is comprised of religious individuals who
subscribe to one or more magazines. Nearly 1.2 million names are on
file. A typical subscriber is 42 and has $39,000 or better income.
Direct mail is the source with additional overlaid data.
Selections: Hotlines, gender, mail order buyer, recency, multibuyers,
age, income, ethnicity, religion, lifestyle, category, state/SCF/ZIP
Price: $80/M
Contact: Trinity Direct, Bob Stein (973-283-3600; bobs@trinitydirect.net)
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People in the News
RMI Direct Marketing Inc. has announced two executive
appointments in its list management division. Alan Yu has been named
strategic sales director. Dan Gallo has come on board as an account
executive.
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About this Newsletter
Editorial Director: Ray Schultz
Feedback should be sent to: ray.schultz@penton.com
or may be sent by paper mail to:
Ray Schultz
249 West 17th Street
New York, NY 10011
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