America’s
Avid Golf and Ski
Enthusiasts from Tee Time Watch deliver your advertising message
straight to active men and women who profile the discretionary income to
participate in their favorite sports. These affluent consumers are
perfect for upscale merchandise, catalogs and publishing offers.
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This issue of DIRECT Listline is sponsored by Millard
Group, Inc.
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Blair LLC is a national catalog and
multichannel direct marketer of women’s and men’s apparel and home
products. Reach Blair’s brand-loyal customers through the following
programs:
6,095,000
Home Blow-In Program • 11,260,000
Menswear Blow-In Program • 410,000
Menswear PIP • 49,300,000
Womenswear Blow-In Program • 4,320,000
Womenswear PIP
Contact the Blair LLC insert media team at AM/Direct:
Anthony DiNino 603-924-9262,
ext. 2144 or Melissa Hill, ext.
2167
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LIST MANAGEMENT CHANGES
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Ziff Davis Media Business
Worldata is the new manager for the Ziff Davis Media’s
business postal and e-mail master files, offering 1 million and 778,997
records respectively. These include subscribers to PC Magazine and more
than 30 newsletters and Web sites. Canadian names are available. Walter
Karl Inc. was the previous manager.
Selections: Age, number of employees, gender, income, recency, SIC code,
one per company, title/job function, state/SCF/ZIP
Price: $185/M (postal file); $200/M (e-mail file)
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; jays@worldata.com)
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Real Law Central E-mail File
MetaResponse Group recently assumed management of
170,000 e-mail addresses of subscribers to Real Law Central. This file
from October Research Group targets commercial real estate
professionals, including real estate agents, brokers and builders. It
was formerly managed in house.
Selections: None specified
Price: $325/M
Contact: MetaResponse Group Inc., Diane Dubocq (954-360-0644, ext. 217;
ddubocq@metaresponse.com)
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NEW TO MARKET LISTS
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Lexis-Nexis Office Managers
This list identifies 71,501 office managers at business
and home addresses. Numerous sources include public records.
Selections: Demographics, job function/title, SIC code, company size,
age, gender, household income, number of employees, annual sales,
bankruptcy, age/number/presence of children, length of residence,
marital status, number of people in household, homeowner/renter
indicator, state/SCF/ZIP
Price: $100/M (home addresses); $115/M (business addresses)
Contact: Specialists Marketing Services Inc., Toni Rivera (631-787-3008,
ext. 2513; toniriv@specialistsms.com)
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This issue of DIRECT Listline is sponsored by TMA List Brokerage &
Management
NEWSMAX
MAGAZINE SUBSCRIBERS
Reach the number one news source for millions of Americans searching for
political, economic, and health-related information. These subscribers
are affluent and highly educated activists. Target these responsive
consumers with fundraising and political messages as well as information
regarding their health and finances.
Contact TMA, Asafu Thomas at 703.563.3990 or athomas@tmalist.com, visit us at
www.tmalist.com
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Java Software Developers from
InfoQ
Nearly 70,000 e-mail addresses of software developers,
information technology managers and other IT professionals are
available. This file from InfoQ.com targets individuals involved with
Java Software.
Selections: Job title, state/SCF/ZIP
Price: $450/M
Contact: L.I.S.T. Inc., Steve Brinley (914-765-0700; brinley@listincorporated.com)
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Read DIRECT Magazine online!
DIRECT's digital edition is accessible online anywhere, anytime. It's
identical to the print version, but also includes enhanced features - a
search tool, links to websites and email, instant links from the table
of contents-and more!
Subscribe
now!
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EMS Training/Environmental
Training
Nearly 15,000 buyers, attendees and inquirers seeking
environmental training information are named, including more than 9,500
names from the last 12 months. The average sale was $700. Direct mail is
the source.
Selections: Job function/title, max per company/site, number of
employees, telephone number, SIC code, state/SCF/ZIP
Price: $160/M
Contact: MeritDirect, Mike Soltis (914-368-1025; msoltis@meritdirect.com)
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Help Me Stay Healthy Obesity
Some 3.7 million overweight consumers are named. These
individuals requested information about losing weight and reported other
information about themselves at health Web sites.
Selections: Monthly hotline, age, gender, household income,
state/SCF/ZIP
Price: $130/M
Contact: List Bargains, Mary Jane Acito (914-617-8138; mj@listbargains.com)
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INTERNATIONAL LISTS
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Mastodonte Computer and
Electronics
Several new Canadian files are available in the
Mastodonte list group. The 445,124 name Mastodonte Computer and
Electronics file is among the largest. Separate files are available in
such categories as pets, home décor, health and fitness. Persons listed
have participated in various contests, either in English or French. The
majority are French speaking.
Selections: Gender, English, French, age, income, interest, recency,
province, FSA
Price: $122/M (U.S. approximate)
Contact: Cornerstone Group of Companies, Alejandra Cuevas (416-932-9555,
ext. 177; acuevas@cstonecanada.com)
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INSERT MEDIA
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Picket Fence Blow-in
QCI Direct now offers a blow-in program for the Picket
Fence home and garden products catalog. More than 8.5 million catalogs
are mailed annually. Up to two inserts per catalog can be accepted.
Inserts must be 3-1/2 by 4 inches to 4 by 6 inches.
Price: $35/M
Contact: LH Management Division, Leon Henry Inc., Barbara Hoina
(914-285-3456; bhoina@leonhenryinc.com)
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About this Newsletter
Editorial Director: Ray Schultz
Feedback should be sent to: ray.schultz@penton.com
or may be sent by paper mail to:
Ray Schultz
249 West 17th Street
New York, NY 10011
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