DRT_DIRECT LISTLINE_ Penton Media October 27, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/direct/v/4015 ---------------------------------------- ADVERTISEMENT VISIT WALTER KARL AT AD:TECH NEW YORK, BOOTH 2046 WK can help you like we help many other marketers like you, with a cup of coffee on us for 15 minutes of what we promise to be a valuable meeting for your 2010 goals. Contact Tim Skennion at mailto:timothy.skennion@walterkarl.com; 646-335-4144 ---------------------------------------- LIST MANAGEMENT CHANGES --Gadget Universe Catalog Buyers Statlistics has taken over this file from Walter Karl. IT consists of 9,731 catalog buyers who have purchased merchandise from this gadgets-and-electronics marketer within the last 12 months. Selections: Purchase amount, gender, state/SCF/ZIP Price: $120/M Contact: Statlistics, Paul Cabiati, 203-778-8700 (p.cabiati@statlistics.com (mailto:(p.cabiati@statlistics.com)) NEW TO MARKET LISTS --Alternative Compliant Credit Header Database This file, of nearly 1.4 million short-term loan recipients, is now enhanced with a variety of demographics and lifestyle data. Selections: Credit score index, borrowers, applicants, monthly hotline, e-mail, presence of credit cards, percentage of credit utilization, revolving credit debt, phones, ages, gender, geography, homeowner, income, ethnicity, lifestyles, presence of children, mail order buyer Price: $100/M Contact: Focus USA, 201-489-2525 (info@focus-usa-1.com (mailto:(info@focus-usa-1.com)) ---------------------------------------- ADVERTISEMENT ad:tech New York November 4-6, 2009|Javits Convention Center Click here to register for the largest gathering of online marketers! http://www.ad-tech.com/ny/adtech_new_york.aspx?ref=direct ---------------------------------------- --Lifesource Professional Women The almost 1.6 million female professionals on this list are all direct mail buyers. They are drawn from a number of occupations, including human resources, marketing, healthcare, education, social work and law. Selections: Monthly hotline, lifestyles, age, income, children by age range, children by individual range, ethnic, religion, state/SCF/ZIP, telephone Price: $90/M Contact: List Services Corp., 203-743-2600, (lscmgmt@listservices.com (mailto:(lscmgmt@listservices.com)) ---------------------------------------- ADVERTISEMENT Get news about the direct marketing industry first with this daily e-newsletter Our daily e-newsletter provides critical direct marketing news before anyone else on issues that drive the market -- including mergers and acquisitions, launches, innovations, trends, legal & postal issues and more. Sign up now by registering here. http://subscribe.directmag.com/subscribe.cfm?tc=NNWEB ---------------------------------------- --Active Choice Nutrition And Diet Seekers The 7.15 million health-conscious individuals on this file are very careful about what goes into their bodies. This list has been generated from magazine and newsletter subscription files. Selections: Multi-title subscribers, telephone, activities/hobbies, age, donor by type, ethnicity, gender, home owner, household income, lifestyle, mail order buyer, marital status, pet owner, phone number, presence of children, state/SCF/ZIP Price: $65/M Contact: ListSolutions Sandy Ostrander, 732-729-0500 (sostrander@listsolutions.com (mailto:(sostrander@listsolutions.com)) UPDATED LISTS --B2B Executive Master File ALC's executive master file contains more than 7.5 million executives in more than 3.6 million companies of all sizes. Selections: Female executives, Fortune 1000 executives, phone/fax, HQ/branch, import/export, job function/title, number of employees, public/private, sales volume, SIC code, state/SCF/ZIP Price: $76/M Contact: ALC, Maryann Posten, 609-580-2978, (maryann.posten@alc.com (mailto:(maryann.posten@alc.com)) LIST TALK --Targeting Institutional Names in a Consumer Prospect Universe By Jim Wheaton Most business-to-consumer direct marketers do their prospect merge/purges at the family level; that is, both the physical location and Surname must be the same for a duplicate situation to exist. This is because the cost-effective strategy for most of them is to send just one piece into a household at a time. To read the full article, click here: directmag.com/lists/listtalk-targeting-institution-consumer-prospect-1027/ (http://directmag.com/lists/listtalk-targeting-institution-consumer-prospect-1027/) Advertisement ---------------------------------------- Walter Karl mailto:timothy.skennion@walterkarl.com Ad Tech NY http://www.ad-tech.com/ny/adtech_new_york.aspx?ref=direct Silverpop http://w.on24.com/r.htm?e=168337&s=1&k=A412000ACE2CA9C486D794725422226F&partnerref=drtnews ---------------------------------------- Featured Research ---------------------------------------- Email Gone Viral: How To Extend Email Reach Through Social Sharing Thursday, October 29 at 2:00 p.m. EST Register Now! http://w.on24.com/r.htm?e=168337&s=1&k=A412000ACE2CA9C486D794725422226F&partnerref=drtnews ---------------------------------------- Advertisement ---------------------------------------- Buyer's Guide http://buyersguide.directmag.com/ ---------------------------------------- ---------------------------------------- *Email Gone Viral: How To Extend Email Reach Through Social Sharing (http://directmag.com/webinars/email-gone-viral/) *Mobile Marketing: How Does Your Strategy Stack Up? (http://directmag.com/webinars/mobile-marketing-strategy/) *Recession Blasters: Boost Response, Relationships and Revenue (http://directmag.com/webinars/0820-recession-response-relationships-revenue/) ---------------------------------------- ---------------------------------------- Borderless Brand Management: The Philips Strategy for Global Expansion http://whitepapers.chiefmarketer.com/index.php?option=com_categoryreport&task=viewabstract&title=6420&pathway=no Fine-tune Your Online Lead Filtering and Identify Your Best Prospects With Lead Scoring http://www2.ebureau.com/direct-news-insurancewp-101609/?utm_campaign=Direct-News-InsuranceWP-101609 Forrester Research Whitepaper: "Cross-Channel Design, One Channel Pair At-A Time" http://forms.madisonlogic.com/Form.aspx?pub=46&pgr=177&src=1949&tgt=1335&ast=5998&cmp=756&frm=136&fmt=html ---------------------------------------- ABOUT THIS NEWSLETTER Editorial Director: Larry Riggs Feedback should be sent to: mailto:larry.riggs@penton.com or may be sent by paper mail to: Larry Riggs 249 West 17th Street New York, NY 10011 You are subscribed to this newsletter as #email# To stop receiving/opt-out of Direct Listline newsletter, please click here: http://subscribe.directmag.com/?tc=NLSUB&cid=#message_id#&lid=#list_id#&email=#email# If you were forwarded this message and would like to receive your own subscription to Direct Listline, please click here: http://subscribe.directmag.com/?tc=NLSUB To subscribe to Direct Newsline, Direct's daily newsletter, please click here: http://subscribe.directmag.com/?tc=NLSUB For Sponsorship/Advertising information please contact: Elizabeth O'Connor, Associate Publisher at mailto:elizabeth.oconnor@penton.com or 203-358-4391 For Classifieds Ad sales, please contact: Cynthia Foristel Classified Ads (203) 358-4378 mailto:Cynthia.Foristel@penton.com Thanks for your support! 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