 News of October 27, 2009
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Statlistics has taken over this file from Walter Karl. IT
consists of 9,731 catalog buyers who have purchased merchandise from
this gadgets-and-electronics marketer within the last 12 months.
Selections: Purchase amount, gender, state/SCF/ZIP
Price: $120/M
Contact: Statlistics, Paul Cabiati, 203-778-8700 (p.cabiati@statlistics.com)
This file, of nearly 1.4 million short-term loan
recipients, is now enhanced with a variety of demographics and lifestyle
data.
Selections: Credit score index, borrowers, applicants, monthly hotline,
e-mail, presence of credit cards, percentage of credit utilization,
revolving credit debt, phones, ages, gender, geography, homeowner,
income, ethnicity, lifestyles, presence of children, mail order buyer
Price: $100/M
Contact: Focus USA, 201-489-2525 (info@focus-usa-1.com)
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The almost 1.6 million female professionals on this list
are all direct mail buyers. They are drawn from a number of occupations,
including human resources, marketing, healthcare, education, social work
and law.
Selections: Monthly hotline, lifestyles, age, income, children by age
range, children by individual range, ethnic, religion, state/SCF/ZIP,
telephone
Price: $90/M
Contact: List Services Corp., 203-743-2600, (lscmgmt@listservices.com)
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The 7.15 million health-conscious individuals on this file
are very careful about what goes into their bodies. This list has been
generated from magazine and newsletter subscription files.
Selections: Multi-title subscribers, telephone, activities/hobbies, age,
donor by type, ethnicity, gender, home owner, household income,
lifestyle, mail order buyer, marital status, pet owner, phone number,
presence of children, state/SCF/ZIP
Price: $65/M
Contact: ListSolutions Sandy Ostrander, 732-729-0500 (sostrander@listsolutions.com)
ALC’s executive master file contains more than 7.5
million executives in more than 3.6 million companies of all sizes.
Selections: Female executives, Fortune 1000 executives, phone/fax,
HQ/branch, import/export, job function/title, number of employees,
public/private, sales volume, SIC code, state/SCF/ZIP
Price: $76/M
Contact: ALC, Maryann Posten, 609-580-2978, (maryann.posten@alc.com)
By Jim Wheaton
Most business-to-consumer direct marketers do their
prospect merge/purges at the family level; that is, both the physical
location and Surname must be the same for a duplicate situation to
exist. This is because the cost-effective strategy for most of them is
to send just one piece into a household at a time. To read the full
article, click here: directmag.com/lists/listtalk-targeting-institution-consumer-prospect-1027/
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