October 28, 2009 Mobile Friendly    Online Version    Add to Safe Sender List
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From the Editors of DIRECT Magazine
News of October 28, 2009
 Active Members and Non-Member Dieticians – ADA
 Boston Apparel Group PIP
 Political Interest
 Environmental and Wildlife Donors -- By NFCR
 The Economist - Canada

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Do you know the secret to great response? It’s The Atlantic. These brave thinkers will prove to be an excellent marketing tool for your next mailing. With an average income of $108,000+, these subscribers are responsive prospects for catalog, gift, travel, fundraising, and of course, publication offers. Also available: The Atlantic Enhanced Database
Contact Cindi Nowatnick at Direct Media|Millard—845-732-7044

Active Members and Non-Member Dieticians – ADA

This file consists of 96,428 individuals who have come to the attention of the American Dietetic Association. Roughly 75% are registered dieticians, with the remainder consisting of dietetic technicians and students. This file was previously managed by Aggressive List Management.
Selections: member interest groups, dietetic program directors, education and research practice group, food and nutrition management, clinical nutrition practice groups, consultation and business practice, community nutrition practice, state/SCF/ZIP
Price: $155/M
Contact: Infocus, 800-708-5478, customerservice@infocuslists.com




Boston Apparel Group PIP

This package insert program offers 250,000 insert opportunities every month into mailings from Chadwick’s, a women’s apparel marketer.
Price: $65/M
Contact: Media Horizons, Melissa Nelson, 203-857-0296, mnelson@mediahorizons.com



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Experian Insight
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Political Interest

The 7.3 million people within this file have expressed an interest in politics, public affairs and current events. The list was generated from online sources with a double-opt-in mechanism.
Selections: Age, income, gender, lifestyle select, marital status, monthly hotline, presence of children, party affiliation, state/SCF/ZIP
Price: $80/M (postal), $100/M (e-mail)
Contact: eTargetMedia, info@etargetmedia.com, 954-480-8470



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Environmental and Wildlife Donors -- By NFCR

Within the last 12 months, 13,080 individuals have donated between $5 and $100 to a variety of environmental causes. The entire list is sourced from direct mail.
Selections: 24-month donors
Price: $80/M
Contact: List Services Corp., Jennifer Girard, 239-263-4350, jglistsvcs@earthlink.net




The Economist - Canada

For fundraisers who are either testing or re-testing, The Economist – Canada will offer a $120/M price – down from $145/M – for all orders over 5,000 names. Non-fundraisers can receive a $10/M discount for all orders over 5,000. There are 44,667 Canadian subscribers to this business-and-politics-focused magazine.
Selections: Province, home address, gender, expires, recency, change of address, business address.
Price: US$155/M (standard)
Contact: Cornerstone Group of Companies, Stephen Mason-Hing, 416-932-9555 ext. 415, smhing@cstonecanada.com





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