DRT_DIRECT LISTLINE_ Penton Media October 30, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/direct/v/4022 ---------------------------------------- ADVERTISEMENT Get news about the direct marketing industry first with this daily e-newsletter Our daily e-newsletter provides critical direct marketing news before anyone else on issues that drive the market -- including mergers and acquisitions, launches, innovations, trends, legal & postal issues and more. Sign up now by registering here. http://subscribe.directmag.com/subscribe.cfm?tc=NNWEB ---------------------------------------- LIST MANAGEMENT CHANGES --Grassroots Motorsports Magazine Kroll Direct has won this file of 13,299 active subscribers to a sports car magazine from MSC Lists. Readership is 95% male. Selections: Actives, expires Price: $100/M Contact: Gwen Coryell, 609-275-2900, ext. 118, gwen@krolldirect.com (mailto:gwen@krolldirect.com) NEW TO MARKET LISTS --Little Blue Book Cardiologists This list isolates 22,967 practicing cardiologists from the Little Blue Book file. The list was sourced from a variety of direct mail and telemarketing sources. Selections: Telemarketing, specialty, HMO affiliation, job function/title, fax number, size of practice, one name per location, state/SCF/ZIP Price: $135/M Contact: Macromark Inc., Angela Nicolosi, 845-230-6300, angelan@macromark.com (mailto:angelan@macromark.com) UPDATED LISTS --Employee Assistance Professionals Association There are 3,349 active paid members to this membership organization within this file. The list includes social workers, professionasl cousnelorts and a variety of therapists. The list has been culled from EAPA records. Selections: Member type, gender, state/SCF/ZIP Price: $200/M, $180/M for EAPA members, $100/M for EAPA chapters Contact: Infocus, 800-708-LIST (5478), customerservice@infocuslists.com (mailto:customerservice@infocuslists.com) --National Center for Cancer Research Catholic Donors With the last 12 months, 13,166 Catholics have contributed between five and ninety-nine dollars toward the foundation's research efforts. Donations are solicited through direct mail. Selections: 0-24-month donors Price: $90/M Contact: List Services Corp., Jennifer Girard, 239-263-4350 ext. 339, jglistsvcs@earthlink.net (mailto:jglistsvcs@earthlink.net) --Life Members -- North American Affinity Clubs The 1.4 million people on this file have paid to be life members of a variety of enthusiast clubs (handyman, home gardening, cooking, hunting, fishing and others). Two-thirds are male. They have paid, on average, $314 for their memberships. Selections: One-, three-, six-month hotlines, gender, state/SCF/ZIP Price: $150/M Contact: Chilcutt Direct Marketing, Lisa Tricoli, 405-478-7245, lisat@cdmlist.com (mailto:lisat@cdmlist.com) Advertisement ---------------------------------------- This issue brought to you by: Mobile Marketing http://w.on24.com/r.htm?e=161072&s=1&k=35A0DC0F4E543AC3AFBB8E111A6FBB58&partnerref=enewsondemand ---------------------------------------- Featured Research ---------------------------------------- Mobile Marketing: How Does Your Strategy Stack Up? How much are marketers currently allocating for mobile marketing? What do they expect to spend in 2010? What metrics are most commonly used to determine whether a mobile campaign has been a success? 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(http://directmag.com/webinars/mobile-marketing-strategy/) *Recession Blasters: Boost Response, Relationships and Revenue (http://directmag.com/webinars/0820-recession-response-relationships-revenue/) ---------------------------------------- ---------------------------------------- Borderless Brand Management: The Philips Strategy for Global Expansion http://whitepapers.chiefmarketer.com/index.php?option=com_categoryreport&task=viewabstract&title=6420&pathway=no Fine-tune Your Online Lead Filtering and Identify Your Best Prospects With Lead Scoring http://www2.ebureau.com/direct-news-insurancewp-101609/?utm_campaign=Direct-News-InsuranceWP-101609 Forrester Research Whitepaper: "Cross-Channel Design, One Channel Pair At-A Time" http://forms.madisonlogic.com/Form.aspx?pub=46&pgr=177&src=1949&tgt=1335&ast=5998&cmp=756&frm=136&fmt=html ---------------------------------------- ABOUT THIS NEWSLETTER Editorial Director: Larry Riggs Feedback should be sent to: mailto:larry.riggs@penton.com or may be sent by paper mail to: Larry Riggs 249 West 17th Street New York, NY 10011 You are subscribed to this newsletter as #email# To stop receiving/opt-out of Direct Listline newsletter, please click here: http://subscribe.directmag.com/?tc=NLSUB&cid=#message_id#&lid=#list_id#&email=#email# If you were forwarded this message and would like to receive your own subscription to Direct Listline, please click here: http://subscribe.directmag.com/?tc=NLSUB To subscribe to Direct Newsline, Direct's daily newsletter, please click here: http://subscribe.directmag.com/?tc=NLSUB For Sponsorship/Advertising information please contact: Elizabeth O'Connor, Associate Publisher at mailto:elizabeth.oconnor@penton.com or 203-358-4391 For Classifieds Ad sales, please contact: Cynthia Foristel Classified Ads (203) 358-4378 mailto:Cynthia.Foristel@penton.com Thanks for your support! 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