November 3, 2009 Mobile Friendly    Online Version    Add to Safe Sender List
DIRECTlistline: Latest News
From the Editors of DIRECT Magazine
News of November 3, 2009
 Hispanic Business
 Canada Consumers SMS Mobile Marketing
 Celtrixa Stretch Cream Buyers
 American Veterinary Medical Association
 Fashion Sense Postal Master File
 Get Real With Your List Expectations

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REACH FINANCIAL EXECUTIVES AND DECISION-MAKERS
Reach a wide range of financial decision-makers who subscribe to Penton’s Wealth Management trade publications. These dedicated professionals are keeping abreast of the financial industry trends by subscribing to one or more authoritative financial publications from Penton.
Contact Rosalie Garcia at rosalie.garcia@walterkarl.com; 845-732-7027

Hispanic Business

MeritDirect has taken over management of this file naming 243,864 professional magazine subscribers. Statlistics was the previous manager.
Selections: Business/industry type, business address, gender, home address, job function, number of employees, phone number, state/SCF/ZIP
Price: $125/M
Contact: MeritDirect, John Ganis (914-368-1000; jganis@meritdirect.com)




Canada Consumers SMS Mobile Marketing

This file names more than 4.1 million individuals who’ve agreed to receive marketing offers through their cellular phones.
Selections: Age, Canadian FSA postal code, gender, homeowner, income, lifestyle, marital status, occupation, presence of children, province, state/SCF/ZIP
Price: $200/M
Contact: ETargetmedia.com (954-480-8470; info@etargetmedia.com)



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Under New Management! Reach generous retired military individuals from Retired Military Market. Selectable by branch, this list allows mailers to reach a big part of the country's economy. They are financially secure and have income to spend their retired years comfortably and donate to causes they believe in. Contact: TMA, Luke Altmeyer 703.547.4965

Celtrixa Stretch Cream Buyers

In September, 7.621 individuals paid at least $49.95 for this product. The sources were direct mail, direct response television, radio and print.
Selections: Source, credit card, gender, state/SCF/ZIP
Price: $125/M
Contact: Macromark Inc., Star Rell (845-230-6300 ext. 331; starr@macromark.com)



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Search Engine Marketing & Optimization Event
December 7-11, 2009 |Chicago, IL

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American Veterinary Medical Association

Named here are 56,982 professionals belonging this group.
Selections: Gender, employment type, employment function, professional discipline, position type, species, descriptive categories, age range, state/SCF/ZIP
Price: $135/M
Contact: Infocus Lists (800-708-5478; customerservice@infocuslists.com)



Fashion Sense Postal Master File

Reach more than 6 million opt-in e-mail individuals.
Selections: Age, amount purchased, credit card buyers, dwelling type, ethnicity, gender, homeowner, household income, mail order buyers, marital status, phone number, presence of children, state/SCF/ZIP
Price: $85/M
Contact: Take 5 Solutions, Alex Radetich (561-819-5555 ext.112; alex@take5s.com)




Get Real With Your List Expectations

By Carol Lustig

So Balloon Boy was a hoax. Click for more directmag.com/lists/1103-lists-get/





This issue brought to you by:
• Walter Karl
• TMA List Brokerage & Management
• SES Chicago
• Lake Group Media

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The Gerber Babies file consists of promotionally responsive households with children. New parents are purchasers with nonstop needs and enthusiasm for products and services that make life easier for their growing families.

Contact Lenore Cunningham at (914) 925-2460.


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