November 12, 2009 Mobile Friendly    Online Version    Add to Safe Sender List
DIRECTlistline: Latest News
From the Editors of DIRECT Magazine
News of November 12, 2009
 American Academy of Hospice and Palliative Medicine
 International Consumers SMS/Mobile Messaging Master File
 Auto and Home Do-it-Yourselfers
 AutoWeek Lifestyle Enhanced Magazine Subscribers
 Meet the Broker: Harold Pratt
 SPECIALS

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American Academy of Hospice and Palliative Medicine

Infocus Lists is now managing this file naming 3,393 medical professionals. This list was formerly managed in-house.
Selections: Designation, member type, address type, state/SCF/ZIP
Price: $250/M
Contact: Infocus Lists (800-708-5478; customerservice@infocuslists.com)




International Consumers SMS/Mobile Messaging Master File

More than 9.6 million confirmed double opt-in online-sourced individuals are available here.
Selections: Age, gender, homeowner, income, lifestyle, marital status, occupation, presence of children, province, state/SCF/ZIP
Price: $150/M (e-mail); $300/M (mobile)
Contact: ETargetmedia.com (954-480-8470; info@etargetmedia.com)



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Auto and Home Do-it-Yourselfers

Named here nearly 2.1 million individuals sourced from retail point-of-purchase data.
Selections: Age, gender, homeowner, income, lifestyle, marital status, occupation, presence of children, DIY home, DIY auto, phone numbers, state/SCF/ZIP
Price: $120/M
Contact: Focus USA (201-489-2525; info@focus-usa-1.com)



AutoWeek Lifestyle Enhanced Magazine Subscribers

Reach 108,143 individuals sourced from various direct response vehicles.
Selections: Gender, demographics, area of interest, state/SCF/ZIP
Price: $105/M
Contact: Kroll Direct Marketing Inc., Gwen Coryell (609-275-2900 ext. 118; gwen@krolldirect.com)




Meet the Broker: Harold Pratt

By Larry Riggs

Today we meet Harold Pratt, president of Pratt Direct Marketing, Rosemont, IL, a company he has run since 1998. Click for more directmag.com/meet_the_broker/1112-broker-pratt/




SPECIALS

Puritan’s Pride is offering the reduced rate of $35 per thousand on 50,000-piece tests of its package insert program. Contact: Leon Henry Inc., Nicole D'Agostino (914-285-3456; nicoled@leonhenryinc.com)





This issue brought to you by:
• Leon Henry, Inc.
• Macromark

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