November 16, 2009 Mobile Friendly    Online Version    Add to Safe Sender List
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From the Editors of DIRECT Magazine
News of November 16, 2009
 Appaloosa Horse Club
 Living the Christian Lifestyle
 Autoweek Subscribers by Make of Vehicle Owned
 Quadrant HealthCom Master File
 American Diabetes Association Donors

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Catalogers’ continued and growing emphasis on the e-commerce channel has created intense pressure to show a return on their online investment. On Nov. 19, Curt Barry will discuss how leading multichannel merchants are maximizing their e-commerce opportunity in a difficult economy and improving their ROI.
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Appaloosa Horse Club

This file names 15,000 members of this equine association.
Selections: State/SCF/ZIP
Price: $100/M
Contact: Midwest Direct Marketing Inc., Dorothy Rusk (913-686-2220; dorothy@midwestdm.com)



Living the Christian Lifestyle

More than 1.4 million individuals said they subscribe to Christian publications, listen to Christian music and attend Christian events/movies.
Selections: Hotlines, age, gender, household income, lifestyle, phone number, state/SCF/ZIP
Price: $85/M
Contact: Estee Marketing Group Inc., Deana Snyder (914-235-7080 ext. 16; dsnyder@esteemarketing.com)



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Autoweek Subscribers by Make of Vehicle Owned

Named here are 36,609 direct mail- and online-sold individuals.
Selections: State/SCF/ZIP
Price: $105/M
Contact: Kroll Direct Marketing, Gwen Coryell (609-275-2900 ext.118; gwen@krolldirect.com)



Quadrant HealthCom Master File

Reach 205,663 healthcare professionals sourced from publications.
Selections: Company size, gender, phone number, specialty, state/SCF/ZIP
Price: $160/M
Contact: Edith Roman Associates, Robert Liska (845-731-2726; robert.liska@eraepd.com)




American Diabetes Association Donors

Direct mail is the source of nearly 1.2 million last-24-month donors to this organization.
Selections: Amount given, gender, state/SCF/ZIP
Price: $80/M
Contact: American List Counsel, Raymond Tognella (914-524-5271; raymond.tognella@alc.com)





This issue brought to you by:
• Truition
• SES Chicago
• NCDM 2009

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