DRT_DIRECT LISTLINE_ Penton Media November 17, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/direct/v/4049 ---------------------------------------- ADVERTISEMENT ROCK THE VOTE EMPOWERS ACTIVE VOTERS Rock the Vote engages new and active voters in the political process by incorporating the entertainment, community and culture into its activities. Rock the Vote harnesses cutting edge trends to make political participation pro-active. This file is enhanced with Donnelley Lifestyle selections. Contact Jill Prandstatter at mailto:jill.prandstatter@walterkarl.com; 845-732-7074 http://datacards.walterkarl.com/market?page=research/datacard&id=163245 ---------------------------------------- NEW TO MARKET LISTS --Canine Companions E-Mail A total of 9.8 million dog owners have elected to receive marketing e-mails. Selections: Age, gender, household income, personalization, state/SCF/ZIP Price: $150/M Contact: List Bargains, Amy Benicewicz (203-746-6640; amy@listbargains.com (mailto:amy@listbargains.com)) --Living the Christian Lifestyle Book Readers Named here are 525,750 individuals who say they read. Selections: Hotlines, age, bank credit card, book category, ethnicity, gender, homeowner, household income, lifestyle, presence of children, state/SCF/ZIP Price: $95/M Contact: Estee Marketing Group Inc., Deana Snyder (914-235-7080 ext. 16; dsnyder@esteemarketing.com (mailto:dsnyder@esteemarketing.com)) ---------------------------------------- ADVERTISEMENT Mobile Marketing: How Does Your Strategy Stack Up? How much are marketers currently allocating for mobile marketing? What do they expect to spend in 2010? What metrics are most commonly used to determine whether a mobile campaign has been a success? Learn More. http://w.on24.com/r.htm?e=161072&s=1&k=35A0DC0F4E543AC3AFBB8E111A6FBB58&partnerref=enewsondemand ---------------------------------------- --Secret Money Opportunity Buyers In October, 7,609 individuals sourced from direct response space ads paid $24 for information on making money. Selections: Gender, state/SCF/ZIP Price: $110/M Contact: Macromark Inc., Paula Dazi (845-230-6300 ext. 349; paulad@macromark.com) INSERT MEDIA --DMG Opportunity Seekers Package Insert Program This program offers 1.9 million annual insertion opportunities in monthly newsletters. Price: $60/M Contact: Stanton Direct Marketing Inc., Rob Stanton (607-734-1665; Rob Stanton; rob.stanton@stantondirect.com (mailto:rob.stanton@stantondirect.com)) UPDATED LISTS --Grill Daddy Buyers Reach 84,456 grill cleaning product purchasers. Selections: Recency, state/SCF/ZIP Price: $120/M Contact: Impulse Media Inc., Ed Bocknik (203-207-0227; edb@impulse-media.net (mailto:edb@impulse-media.net)) LIST TALK --How to Find New Names and Keep Your List Fresh By Bob Stein and Deana Snyder Thanks to the recession, the counts of many lists have gone down. So, what are you supposed to do to counteract decreasing file sizes? Where are you supposed to get names from so you can eventually build your own universe? Should you hoard your house file names? If everyone does that, where can the new names come from? How do brokers, managers and mailers operate in this kind of environment? Click for more directmag.com/lists/1117-lists-howtofind/ (http://directmag.com/lists/1117-lists-howtofind/) Advertisement ---------------------------------------- This issue brought to you by: Walter Karl http://datacards.walterkarl.com/market?page=research/datacard&id=163245 Mobile Marketing http://w.on24.com/r.htm?e=161072&s=1&k=35A0DC0F4E543AC3AFBB8E111A6FBB58&partnerref=enewsondemand Lake Group Media http://www.lakegroupmedia.com/ ---------------------------------------- Featured Research ---------------------------------------- Vendome Group's Healthcare files reach 146,000+ subscribers, consisting of IT executives, architects, nurses, consultants and key members of Healthcare organizations. Publications include: Addiction Professional, Behavioral Healthcare, Healthcare Design, Healthcare Informatics, Long-Term Living. Contact Daniel Grubert at (914) 925-2449. http://www.lakegroupmedia.com/ ---------------------------------------- Advertisement ---------------------------------------- Buyer's Guide http://buyersguide.directmag.com/ ---------------------------------------- ---------------------------------------- *10 Trends That Will Make or Break Your Email Marketing ROI in 2010 (http://directmag.com/webinars/make-break-email-marketing-roi/) *Email Gone Viral: How To Extend Email Reach Through Social Sharing (http://directmag.com/webinars/email-gone-viral/) *Recession Blasters: Boost Response, Relationships and Revenue (http://directmag.com/webinars/0820-recession-response-relationships-revenue/) ---------------------------------------- ---------------------------------------- Borderless Brand Management: The Philips Strategy for Global Expansion http://whitepapers.chiefmarketer.com/index.php?option=com_categoryreport&task=viewabstract&title=6420&pathway=no Forrester Research Whitepaper: "Cross-Channel Design, One Channel Pair At-A Time" http://forms.madisonlogic.com/Form.aspx?pub=46&pgr=177&src=1949&tgt=1335&ast=5998&cmp=756&frm=136&fmt=html Five Ways Your Brand Strategies Must Evolve in the Social Media Landscape http://whitepapers.chiefmarketer.com/whitepaper6766/ ---------------------------------------- ABOUT THIS NEWSLETTER Editorial Director: Larry Riggs Feedback should be sent to: mailto:larry.riggs@penton.com or may be sent by paper mail to: Larry Riggs 249 West 17th Street New York, NY 10011 You are subscribed to this newsletter as #email# To stop receiving/opt-out of Direct Listline newsletter, please click here: http://subscribe.directmag.com/?tc=NLSUB&cid=#message_id#&lid=#list_id#&email=#email# If you were forwarded this message and would like to receive your own subscription to Direct Listline, please click here: http://subscribe.directmag.com/?tc=NLSUB To subscribe to Direct Newsline, Direct's daily newsletter, please click here: http://subscribe.directmag.com/?tc=NLSUB For Sponsorship/Advertising information please contact: Elizabeth O'Connor, Associate Publisher at mailto:elizabeth.oconnor@penton.com or 203-358-4391 For Classifieds Ad sales, please contact: Cynthia Foristel Classified Ads (203) 358-4378 mailto:Cynthia.Foristel@penton.com Thanks for your support! 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