 News of November 17, 2009
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ROCK THE VOTE EMPOWERS ACTIVE VOTERS
Rock the Vote engages new and active voters in the political process by
incorporating the entertainment, community and culture into its
activities. Rock the Vote harnesses cutting edge trends to make
political participation pro-active. This file is enhanced with Donnelley
Lifestyle selections.
Contact Jill Prandstatter at jill.prandstatter@walterkarl.com;
845-732-7074 |
A total of 9.8 million dog owners have elected to receive
marketing e-mails.
Selections: Age, gender, household income, personalization,
state/SCF/ZIP
Price: $150/M
Contact: List Bargains, Amy Benicewicz (203-746-6640; amy@listbargains.com)
Named here are 525,750 individuals who say they read.
Selections: Hotlines, age, bank credit card, book category, ethnicity,
gender, homeowner, household income, lifestyle, presence of children,
state/SCF/ZIP
Price: $95/M
Contact: Estee Marketing Group Inc., Deana Snyder (914-235-7080 ext. 16;
dsnyder@esteemarketing.com)
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Mobile Marketing: How Does Your Strategy Stack Up?
How much are marketers currently allocating for mobile marketing? What
do they expect to spend in 2010? What metrics are most commonly used to
determine whether a mobile campaign has been a success? Learn
More. |
In October, 7,609 individuals sourced from direct response
space ads paid $24 for information on making money.
Selections: Gender, state/SCF/ZIP
Price: $110/M
Contact: Macromark Inc., Paula Dazi (845-230-6300 ext. 349; paulad@macromark.com)
This program offers 1.9 million annual insertion
opportunities in monthly newsletters.
Price: $60/M
Contact: Stanton Direct Marketing Inc., Rob Stanton (607-734-1665; Rob
Stanton; rob.stanton@stantondirect.com)
Reach 84,456 grill cleaning product purchasers.
Selections: Recency, state/SCF/ZIP
Price: $120/M
Contact: Impulse Media Inc., Ed Bocknik (203-207-0227; edb@impulse-media.net)
By Bob Stein and Deana Snyder
Thanks to the recession, the counts of many lists have
gone down. So, what are you supposed to do to counteract decreasing file
sizes? Where are you supposed to get names from so you can eventually
build your own universe? Should you hoard your house file names? If
everyone does that, where can the new names come from? How do brokers,
managers and mailers operate in this kind of environment? Click for more
directmag.com/lists/1117-lists-howtofind/
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