DRT_DIRECT LISTLINE_ Penton Media February 9, 2010 If you want to view this on the web go to: http://enews.penton.com/enews/direct/v/4167 ---------------------------------------- ADVERTISEMENT Turning Data into Dollars: Using the right metrics to improve e-mail and online marketing results Thursday, February 11 at 2:00 p.m. EST Register Now! This Webinar is designed for e-mail and online marketers of all kinds, from novice to seasoned veteran. You don't have to be an analytics whiz to get value from this one-hour session. Register Now! http://event.on24.com/r.htm?e=187584&s=1&k=67363FF084864634D6912082B1C702A0&partnerref=drtnews ---------------------------------------- LIST MANAGEMENT CHANGES --Covenant House Spanish-Speaking Donors Specialists Marketing Services is now managing this file naming 64,500 direct-mail-sold individuals. Direct Media Millard was the past manager. Selections: Age, donation amount, religion, state/SCF/ZIP Price: $105/M Contact: Specialists Marketing Services Inc., Anna Feely (201-865-5800 ext. 2113; annafee@specialistsms.com (mailto:annafee@specialistsms.com)) NEW TO MARKET LISTS --Commercial and Residential Real Estate Base More than 1.1 million agents are listed at their postal addresses and 183,024 at their opt-in e-mail addresses. Selections: Address type, age, gender, income, mail order buyer, marital status, phone number, state/SCF/ZIP Price: $65/M (postal); $280/M (e-mail) Contact: List Solutions, Sandy Ostrander (732-729-0500 ext. 17; sostrander@listsolutions.com (mailto:sostrander@listsolutions.com)) ---------------------------------------- ADVERTISEMENT Change Your Marketing Diet: Get Fat In 2009 You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya' Learn more http://bigfatmarketingblog.com/ ---------------------------------------- UPDATED LISTS --Apollo Credit Card Master File Named here are nearly 1.5 million card holders sourced from activation data. Selections: Gender, age, income, number of credit cards, homeowner/renter, presence of children, home value, marital status, ethnicity/religion, donors, mail order buyers, sweepstakes entrants, state/SCF/ZIP Price: $75/M Contact: Adrea Rubin Marketing Inc, Pat Seipp (646-487-3777; pats@adrearubin.com (mailto:pats@adrearubin.com)) --American Optometric Association This file names 34,373 members of this professional group. Selections: Member class, practice type, state/SCF/ZIP Price: $120/M Contact: Infocus Lists (800-708-5478; customerservice@infocuslists.com (mailto:customerservice@infocuslists.com)) --SPIE the International Society for Optical Engineering A total of 43,744 direct response-generated members, conference attendees and book buyers are available. Selections: Active/paid, end products, purchase influence, technical areas, state/SCF/ZIP Price: $175/M Contact: MGI Lists, Amanda Guinn (703-706-0393; aguinn@mgilists.com (mailto:aguinn@mgilists.com)) LIST TALK --Marketing the Social Way By Leland R. Kroll This is probably one of the most exciting times in history to be in the direct marketing industry. Click for more directmag.com/lists/0209-lists-marketing/ (http://directmag.com/lists/0209-lists-marketing/) Advertisement ---------------------------------------- This issue brought to you by: Lyris http://event.on24.com/r.htm?e=187584&s=1&k=67363FF084864634D6912082B1C702A0&partnerref=drtnews ---------------------------------------- Featured Research ---------------------------------------- News designed to help you integrate across channels and streamline your businesses Our weekly e-newsletter provides the latest industry news and intelligence on and for multichannel merchants, including mergers & acquisitions, launches, trends, legal & postal issues, and more. Don't miss out -- sign up here. http://subscribe.multichannelmerchant.com/subscribe.cfm ---------------------------------------- Advertisement ---------------------------------------- Buyer's Guide http://buyersguide.directmag.com/ ---------------------------------------- ---------------------------------------- Webinars Search: Adding Real ROI to eCommerce Sites http://event.on24.com/r.htm?e=189784&s=1&k=21113A280507BDB379F382DD873CDEBF&partnerref=mcmenews Turning Data into Dollars: Using the right metrics to improve e-mail and online marketing results http://event.on24.com/r.htm?e=187584&s=1&k=67363FF084864634D6912082B1C702A0&partnerref=drtnews Wiring a Human Business: Using the Web to Make Human Connections http://learn.gotomeeting.com/forms/121509-NA-G2MC-WBR-L?ID=701000000005H0S ---------------------------------------- ---------------------------------------- White Papers Explode Six Direct Marketing Myths http://whitepapers.chiefmarketer.com/whitepaper7477/ The Global Email Deliverability Benchmark Report, 2H 2009 from Return Path http://whitepapers.chiefmarketer.com/index.php?option=com_categoryreport&task=viewabstract&title=7752&pathway=no Live Help: The Power of Click to Call and Click to Chat http://whitepapers.chiefmarketer.com/index.php?option=com_categoryreport&task=viewabstract&title=7767&pathway=no ---------------------------------------- ABOUT THIS NEWSLETTER Editorial Director: Larry Riggs Feedback should be sent to: mailto:larry.riggs@penton.com or may be sent by paper mail to: Larry Riggs 249 West 17th Street New York, NY 10011 You are subscribed to this newsletter as #email# To stop receiving/opt-out of Direct Listline newsletter, please click here: http://subscribe.directmag.com/?tc=NLSUB&cid=#message_id#&lid=#list_id#&email=#email# If you were forwarded this message and would like to receive your own subscription to Direct Listline, please click here: http://subscribe.directmag.com/?tc=NLSUB To subscribe to Direct Newsline, Direct's daily newsletter, please click here: http://subscribe.directmag.com/?tc=NLSUB For Sponsorship/Advertising information please contact: Elizabeth O'Connor, Associate Publisher at mailto:elizabeth.oconnor@penton.com or 203-358-4391 For Classifieds Ad sales, please contact: Cynthia Foristel Classified Ads (203) 358-4378 mailto:Cynthia.Foristel@penton.com Thanks for your support! 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