DRT_DIRECT LISTLINE_ Penton Media March 16, 2010 If you want to view this on the web go to: http://enews.penton.com/enews/direct/v/4221 ---------------------------------------- ADVERTISEMENT E-Mail Essentials offers a keen perspective on what counts in e-mail metrics, what works in campaigns, while keeping careful eye on industry trends, regulatory issues and what they really mean to the email marketer now. A 10 minute investment of time with short term dividends for the reader-that's E-Mail Essentials. http://subscribe.directmag.com/subscribe.cfm?tc=NNWEB ---------------------------------------- NEW TO MARKET LISTS --Source Interlink Media Seniors Master File This file names 715,180 direct mail-sold magazine subscribers between the ages of 50 and 59. Selections: Recency, gender, age/income, change of address, paid, state/SCF/ZIP Price: $121/M Contact: Specialists Marketing Services Inc., Amy Lyons (201-865-5800 ext. 2216; amylyo@specialistsms.com (mailto:amylyo@specialistsms.com)) --Blair Master File Modeling Database Nearly 2.4 million last-12-month enhanced catalog buyers are named here. Selections: State/SCF/ZIP Price: $95/M Contact: Direct Media Millard, Tony Troiano (845-732-7048; tony.troiano@dmminfo.com (mailto:tony.troiano@dmminfo.com)) UPDATED LISTS --Professional Women Master File from Elsevier A total of 671,649 professional healthcare publication subscribers are available. Selections: Hotlines, business/home address, specialty, multiple buyers, state/SCF/ZIP Price: $95/M Contact: Lake Group Media Inc., Daniel Grubert (914-925-2449; daniel.grubert@lakegroupmedia.com (mailto:daniel.grubert@lakegroupmedia.com)) --Paisano Publications Tattoo Database Direct mail is the source of 8,219 magazine subscribers. Selections: State/SCF/ZIP Price: $95/M Contact: Altman Data Marketing, Ken Altman (732-995-4419; ken@altmandatamarketing.com (mailto:ken@altmandatamarketing.com)) LIST TALK --Hotlines Can Now Happen in Real Time By Leland R. Kroll Once upon a time, the freshest data you could get was "hotline" information -- names from postal mail order buyer or subscriber files selected on a monthly or quarterly basis. Click for more directmag.com/lists/0316-lists-hotlines/ (http://directmag.com/lists/0316-lists-hotlines/) SPECIALS --SPECIALS The Economist is offering a one-time fundraiser test base price of $120 per thousand for orders of more than 5,000 names. The regular price is $145 per thousand. Contact: Cornerstone Group of Cos., Stephen Manson-Hing (416-932-9555 ext. 415; smhing@cstonecanada.com (mailto:smhing@cstonecanada.com)) Advertisement ---------------------------------------- This issue brought to you by: Google Commerce Search http://event.on24.com/r.htm?e=189784&s=1&k=21113A280507BDB379F382DD873CDEBF&partnerref=mcmenews ---------------------------------------- Featured Research ---------------------------------------- Search: Adding Real ROI to eCommerce Sites On Demand Webinar Register Now! Please join us for this special look at the importance of search for online retailers and Google's approach to bringing fast, relevant search results to e-Tail sites. Register Now! http://event.on24.com/r.htm?e=189784&s=1&k=21113A280507BDB379F382DD873CDEBF&partnerref=mcmenews ---------------------------------------- Advertisement ---------------------------------------- Buyer's Guide http://buyersguide.directmag.com/ ---------------------------------------- ---------------------------------------- Webinars Fast-Track Cross-Channel Gains https://www2.gotomeeting.com/register/931522123 Adding Real ROI to eCommerce Sites http://event.on24.com/r.htm?e=189784&s=1&k=21113A280507BDB379F382DD873CDEBF&partnerref=mcmenews Turning Data into Dollars: Using the right metrics to improve e-mail and online marketing results http://event.on24.com/r.htm?e=187584&s=1&k=67363FF084864634D6912082B1C702A0&partnerref=drtnews ---------------------------------------- ---------------------------------------- White Papers Boost Your Lead IQ http://marketing.targusinfo.com/LeadIQEmailBlast2010-LandingPage.html 25 Essentials for Exceptional Email Campaigns http://www.lyris.com/lunar2/1631-lhq/default.aspx?source=2357 Real-time online lead scoring http://www2.ebureau.com/direct-news-050709/?utm_campaign=Direct-News-050709 ---------------------------------------- ABOUT THIS NEWSLETTER Editorial Director: Larry Riggs Feedback should be sent to: mailto:larry.riggs@penton.com or may be sent by paper mail to: Larry Riggs 249 West 17th Street New York, NY 10011 You are subscribed to this newsletter as #email# To stop receiving/opt-out of Direct Listline newsletter, please click here: http://subscribe.directmag.com/?tc=NLSUB&cid=#message_id#&lid=#list_id#&email=#email# If you were forwarded this message and would like to receive your own subscription to Direct Listline, please click here: http://subscribe.directmag.com/?tc=NLSUB To subscribe to Direct Newsline, Direct's daily newsletter, please click here: http://subscribe.directmag.com/?tc=NLSUB For Sponsorship/Advertising information please contact: Elizabeth O'Connor, Associate Publisher at mailto:elizabeth.oconnor@penton.com or 203-358-4391 For Classifieds Ad sales, please contact: Cynthia Foristel Classified Ads (203) 358-4378 mailto:Cynthia.Foristel@penton.com Thanks for your support! For questions concerning delivery of this newsletter, please contact our Customer Service Department at: US Toll Free: 866-505-7173 International: 847-763-9504 or mailto:directmag@pbinews.com To get this newsletter in a different format (Text or HTML), or to change your e-mail address, please go to your profile page here: http://subscribe.directmag.com/?tc=NLSUB&email=#email# Penton Media | 249 W. 17th Street | New York, NY 10011 Copyright 2010, Penton Media. All rights reserved. This article is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of Penton Media.