 News of March 16, 2010
|
ADVERTISEMENT
E-Mail Essentials offers a keen perspective on what counts in e-mail
metrics, what works in campaigns, while keeping careful eye on industry
trends, regulatory issues and what they really mean to the email
marketer now. A 10 minute investment of time with short term dividends
for the reader-that’s E-Mail Essentials. Subscribe
now. |
This file names 715,180 direct mail-sold magazine
subscribers between the ages of 50 and 59.
Selections: Recency, gender, age/income, change of address, paid,
state/SCF/ZIP
Price: $121/M
Contact: Specialists Marketing Services Inc., Amy Lyons (201-865-5800
ext. 2216; amylyo@specialistsms.com)
Nearly 2.4 million last-12-month enhanced catalog buyers
are named here.
Selections: State/SCF/ZIP
Price: $95/M
Contact: Direct Media Millard, Tony Troiano (845-732-7048; tony.troiano@dmminfo.com)
A total of 671,649 professional healthcare publication
subscribers are available.
Selections: Hotlines, business/home address, specialty, multiple buyers,
state/SCF/ZIP
Price: $95/M
Contact: Lake Group Media Inc., Daniel Grubert (914-925-2449; daniel.grubert@lakegroupmedia.com)
Direct mail is the source of 8,219 magazine
subscribers.
Selections: State/SCF/ZIP
Price: $95/M
Contact: Altman Data Marketing, Ken Altman (732-995-4419; ken@altmandatamarketing.com)
By Leland R. Kroll
Once upon a time, the freshest data you could get was
"hotline" information—names from postal mail order buyer or subscriber
files selected on a monthly or quarterly basis. Click for more directmag.com/lists/0316-lists-hotlines/
The Economist is offering a one-time fundraiser test base
price of $120 per thousand for orders of more than 5,000 names. The
regular price is $145 per thousand. Contact: Cornerstone Group of Cos.,
Stephen Manson-Hing (416-932-9555 ext. 415; smhing@cstonecanada.com)
|
Online Version 
