News of March 17, 2010

ADVERTISEMENT GOLF MAGAZINE DELIVERS 911,631 ACTIVE SUBSCRIBERS AT MULTIPLE TOUCHPOINTS 528,882 Golf Magazine Affluent Subscribers 156,389 Email Addresses 151,003 Mobile Subscribers are high-income homeowners; 85% hold professional/managerial positions. Great prospects for marketers of magazines, travel, investments, merchandise, events, clubs and fundraising. Names are available with hundreds of demographic and lifestyle enhanced selects. Contact Infogroup|Direct Media Millard: Chris Goodwin 402-836-5120.

Baseball Fanatics America’s Favorite Pastime

More than 3.7 million individuals have agreed to receive e-mail marketing offers.
Selections: Age, gender, income, lifestyle, monthly hotline, state/SCF/ZIP
Price: $80/M (postal); $100/M (e-mail); $150/M (SMS)
Contact: ETargetmedia.com (954-480-8470; info@etargetmedia.com)

EmployersWeb.com Subscribers

Reach 63,696 opt-in e-mail subscribers to this professional magazine.
Selections: Business/industry type, gender, job function, number of employees, state/SCF/ZIP
Price: $150/M
Contact: DirectInnovations Inc., Herb Torgersen (404-402-2825; htorgersen@directinnovations.biz)

ADVERTISEMENT Go beyond search at Search Engine Strategies New York, March 22-26. Learn the newest trends, strategic action plans, and technology that industry leaders are employing today. Register today. Enter PM15NY to SAVE 15%.

Websense Technology Users

This file names 13,636 opt-in e-mail professionals who’ve registered on this security software Web site.
Selections: Area code, business/industry type, country, county, fax numbers, international gender, number of employees, operating systems, phone number, programming language, sales volume, SIC code, state/SCF/ZIP
Price: $300/M
Contact: B2blistmail.com, Steve Roberts (800-870-3107; stever@b2blistmail.com)

Parents Television Council

Direct mail is the source of 263,411 donors to this organization.
Selections: Amount donated, frequency, recency, state/SCF/ZIP
Price: $120/M
Contact: Lawrence Direct Marketing, Kathy Tribel (540-347-9278; kribel@lawrencedirect.com)

IN THE NEWS

MeritDirect and Penton Media have inked an agreement under which MeritDirect will offer Penton’s lists and related databases, as well as a suite of marketing platforms. The deal is effective April 1. Click for more directmag.com/lists/news/penton-meritdirect-list-marketing-0316/

SPECIALS

Through March 31, American Stationery is offering test mailers a $20 per thousand discount off its base rate of $110 per thousand for its list of 62,000 last-12-month buyers. Contact: Leon Henry Inc., Jim Gallagher (914-285-3456; jimg@leonhenryinc.com)