News of December 22, 2010

ADVERTISEMENT Haband has been providing its clients with value and quality since 1925. Same goes for the list performance! Haband has 70+ continuations in 13 categories and 55+ selects available, including Large Size, Credit Card, Space, Health Products, Hardgoods, Men’s & Women’s Apparel (both broken down by product), Furniture, Luggage, Handbags, Tools, Small Appliances and more! Contact Tony Troiano, 845.732.7048

Editor's Note: Penton Launches Chief Data Marketer

Today's edition is the last issue of Direct Listline. After a holiday break, check your inbox on Monday, Jan. 10, 2011 for the debut issue of Chief Data Marketer, our new enewsletter on everything list and data related, from the editors of Direct and Chief Marketer.

Chief Data Marketer will feature in-depth coverage of the list and database world, offering case histories, commentary from industry experts, and much more, in addition to popular Listline features like Broker Roundtable and weekly new list updates. Thank you for your readership of Direct Listline, and please look for our new newsletter next month. We think you'll like what you see.

Happy holidays and best wishes for a prosperous, safe and healthy new year!

--The editors of Chief Marketer and Direct

Hidden Values Alert Newsletter Subscribers

Direct mail and the Internet are the sources of 71,907 investment newsletter subscribers.
Selections: Gender, state/SCF/ZIP
Price: $195/M
Contact: Lake Group Media Inc., Daniel Grubert (914-925-2449; daniel.grubert@lakegroupmedia.com)

Affluent and Elite Hunters Enhanced

This compilation, which names 355,599 hunting license holders during 2010, has added selects for mail order buyers, donors, dog and cat owners, veterans, health and exercise, gardening, reading and cooking.
Selections: Age gender, state/SCF/ZIP
Price: $100/M
Contact: RMI Direct Marketing Inc., Laurie Bishop (203-825-4630; lbishop@rmidirect.com)

Daily Bargain Hunt

Named here are 90,700 average monthly online responders to discounts on various merchandise items.
Selections: Gender, state/SCF/ZIP
Price: $100/M
Contact: Net60, Chaim Lazar (201-833-9003;
chaim@net60.com)

Parabola Magazine

This file names 8,871 direct mail-sold spiritual magazine subscribers.
Selections: State/SCF/ZIP
Price: $110/M
Contact: Names in the News California, Jack Forder (510-302-4605; jackforder@nincal.com)

US Student Resources

More than 4.5 million college students and their parents have consented to receive online offers.
Selections: Last three months, age, area of study/intended major, athletic interest, ethnicity, gender, hobbies, state/SCF/ZIP
Price: $125/M
Contact: ETargetmedia.com (954-480-8470; info@etargetmedia.com)

Broker Roundtable: What Can We Expect from Congress?

This week's question: With a new Congress coming in, what kind of legislative climate you expect in terms of privacy, do-not mail laws etc.? What will that mean to business? Click for moredirectmag.com/lists/1222-lists-broker/