|
From DIRECT and Multichannel Merchant Magazines | A Penton
Media Property |
December 23, 2008
|
 |
|
» MARKETPLACE
|
|
|
Looking for Vendors?
Click here
to search
DIRECT's Buyer's Guide.
|
|
|
|
|
|
|
Internet
Retailer Sues EmailAppenders
12/23/08
Internet Retailer has filed a lawsuit against
EmailAppenders, alleging the data service provider wrongly claimed to
have Internet Retailer’s 2008 conference attendee list for sale.
In a complaint filed in U.S. District Court for the Northern District of
Illinois Eastern Division, Internet Retailer alleges EmailAppenders
infringed on its trademark and engaged in deceptive business practices
when in early summer and again in the fall, e-mails began arriving in
some corporate inboxes from EmailAppenders claiming to offer a list of
Internet Retailer’s 2008 conference attendees.
Read
the full story here
|
|
ADVERTISEMENT |
|
|
|
Expert Email Marketing from Yesmail
Yesmail offers innovative emarketing technology platforms to help you do
business the smart way with advanced email solutions that boast dynamic
personalization capabilities and demonstrate a strong ROI. Let us help
you connect with your customers by using newsletters – download our 5
steps to newsletter mastery or view our product demos
online for more information.
|
|
|
|
|
December
Retail E-mail Spike Flattens: Email Data Source
12/23/08
After beginning the 2008 holiday shopping season with a
massive spike over the previous year in e-mail volume, America’s top
retailers have dropped back to 2007 levels in recent weeks, according to
Email Data Source.
“I was expecting to see a lot more e-mails. I was expecting to see
panic. And I’m not seeing it,” said Bill McCloskey, president of
Email Data Source, a firm that tracks brands’ e-mail volume to their
house files and coinciding Web site traffic.
Read
the full story here
|
|
ADVERTISEMENT |
|
|
|
Read DIRECT Magazine online!
DIRECT's digital edition is accessible online anywhere, anytime. It's
identical to the print version, but also includes enhanced features - a
search tool, links to websites and email, instant links from the table
of contents-and more!
Subscribe now!
|
|
|
|
|
Smart
Marketer Watch: Best Opt-In Ever
12/23/08
Want to see a spectacular use of confirmed opt-in? Go
to HistoryBuff.com and sign up for its monthly newsletter. I have no
idea yet if the newsletter is any good, but its registration process
ensures a clean list through confirmed or double opt-in and does a great
job of heading off the downfalls of using the two-step process for new
signups.
Read the
full story here
|
|
ADVERTISEMENT |
|
|
|
Free JupiterResearch Study: The Transactional Messaging
Imperative
A new study from JupiterResearch finds that the average retailer can
generate $2.9 million in additional revenue by integrating promotional
messages into transactional email. Learn the latest trends across
industries, plus hear practical strategies for implementing a successful
marketing program for service-based messages. Download
your free copy today.
|
|
|
|
|
Ireland
Passes Anti-Spam Law
12/23/08
Ireland has passed an anti-spam law under which
companies sending unsolicited commercial e-mail and text messages to
people in the country could face hefty fines
Signed last week by Ireland’s communications minister, Eamon Ryan, the
legislation went into effect immediately.
Read
the full story here
|
Magilla Skips a Week
12/23/08
Magilla Marketing will not publish the Tuesday between
Christmas and New Year’s. It will be back the following Tuesday. See
you in 2009. Have a merry Christmas [or whatever] and a happy new
year.
|
|
|
About This Newsletter
|
|
Story Ideas, tips, rumors? Please send them to ken.magill@penton.com.
You are subscribed to this newsletter as #email#
To unsubscribe from this newsletter go to: Unsubscribe
To subscribe to this newsletter, go to: Subscribe
More About this Newsletter
To get this newsletter in a different format (Text or HTML),
or to change your e-mail address, please visit your profile
page to change your delivery preferences.
For Sponsorship/Advertising information please contact: Elizabeth
O'Connor at elizabeth.oconnor@penton.com
or 203-358-4391 or William Camaraza at william.camaraza@penton.com
or 305-892-7416.
For questions concerning delivery of this newsletter, please contact our
Customer Service Department at:
Customer Service Department
Direct Magazine
A Penton Media publication
US Toll Free: 866-505-7173
International: 847-763-9504
Email:directmag@pbinews.com
Penton Media | 249 W. 17th Street | New York, NY 10011
Copyright 2008, Penton Media. All rights reserved. This article is
protected by United States copyright and other intellectual property
laws and may not be reproduced, rewritten, distributed, re-disseminated,
transmitted,
displayed, published or broadcast, directly or indirectly, in any medium
without the prior written permission of Penton Media.
|
|
|
