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From DIRECT and Multichannel Merchant Magazines | A Penton
Media Property |
May 6, 2008
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» MARKETPLACE
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Shocker: EEC Spams Members
Is there something floating around in the
air-conditioning ducts at the Direct Marketing Association that makes
everyone there turn into e-mail lunkheads?
Members of the Email Experience Council, which was acquired by the DMA
in July 2007, last week received multiple copies of a “free gift”
issue of women’s lifestyle publication VIV Magazine in their
inboxes.
EEC executives are claiming the effort amounted to one free issue, but
there is overwhelming evidence it wasn’t.
Click here for more. directmag.com/magill/0506-eec-spams-members/
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Marketing Service Providers, Q4 2007. Our unique combination of
marketing intelligence and relevance enabling technologies empower
world-class clients in retail, entertainment, media/publishing,
financial, travel, and more to achieve unprecedented results using
dynamic, highly personalized campaigns. Visit www.e-dialog.com.
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Stupid PR Watch: Reporter Pet Peeves
A good press relations strategy certainly isn’t a
necessity to a good marketing program. But if a marketing program is
going to use PR, it obviously should be done well, as in creating some
sort of relationship with the reporters who are important to the
company.
Alas, just as in journalism, PR is such a large profession with such a
wide variety of practitioners, it is often practiced very badly, much to
the detriment of the company forking over good money for a know-nothing
kid to essentially telemarket for positive ink about their firm.
Click here for more. directmag.com/magill/0506-public-relations-pet-peeves/
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ADVERTISEMENT |
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Drive your email marketing ROI
At Return Path we know that building trust is the key to growing
profits. Whether you need to get your permission practices in order or
repair the damage you've done by making a few wrong turns, our First
Aid Kit has everything you need to get started.
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FTC Settles with Alleged Porn Spammers
The Federal Trade Commission announced today it has
reached a settlement with two men it accused of using affiliates to send
pornographic spam that contained false or misleading header information,
no physical return address and no opt-out mechanism.
Click here for more. directmag.com/magill/0506-ftc-settles-porn-spammers/
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ADVERTISEMENT |
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content, landing pages, and PPC along with analyzing each for
effectiveness. With Lyris HQ, you can manage all your online marketing
programs easily and effectively from a single integrated toolset.
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Join us for an in-depth look into email’s many roles. Discover how
companies are using email to tie website, direct mail, in-store, and
other marketing initiatives together. Register
Today for this on-demand event!
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About This Newsletter
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Story Ideas, tips, rumors? Please send them to ken.magill@penton.com.
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Copyright 2007, Penton Media. All rights reserved. This article is
protected by United States copyright and other intellectual property
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