DRT_MAGILLA MARKETING_ Penton Media June 30, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/direct/v/3846 ---------------------------------------- ADVERTISEMENT 5 Email Metrics That Boost Results and Prove Your Worth Measure more than just email opens and clicks. Improve your Engagement marketing program with "metrics that matter." Silverpop's new white paper shows you how to lead your competitors, gain insights and achieve solid improvements. Download your copy from Silverpop today! http://www.silverpop.com/landing-engage/Magilla/eMetricsWP.html ---------------------------------------- THE BIG PICTURE --Stupid Opt Out Watch: Umm ... Isn't That Illegal? 06/30/09 And the award for unsubscribe function that's so bad it's illegal goes to ... drum roll please ... TracFone! To view the full article go to: http://directmag.com/magilla/0630-tracfone-opt-out --SORBS Offers Top $1 Million, Claims Proprietor 06/30/09 Multiple entities have offered more than $1 million to buy SORBS, according to the troubled controversial anti-spam blacklist's proprietor Michelle Sullivan. As a result, Sullivan wrote in a post on SORBS.net, the blacklist may not close on July 20 as she had said it would in an earlier post. To view the full article go to: http://directmag.com/magilla/0630-sorbs-getting-offers ---------------------------------------- ADVERTISEMENT Be a Chatter Box: Join Chief Chat Got something on your mind? Join the growing of community of marketers on the Chief Chat forums and let us know your thoughts. Controversial ideas, opinions and rants welcome -- and encouraged. http://forums.chiefmarketer.com ---------------------------------------- ENDNOTES --Stupid Magilla Watch: The Broken Links Fiasco 06/30/09 E-mail is so cool. But it can be such a persnickety pain in the ass. As Magilla Marketing's readers are no doubt aware, this newsletter went out with broken links last week. Ouch. What happened? Well, stupidity on my part, of course. To view the full article go to: http://directmag.com/magilla/0630-stupid-magilla-broken-links --ExactTarget Gets EducationDynamics Account 06/30/09 EducationDynamics, a marketing-services firm for colleges and universities, has chosen ExactTarget for its e-mail marketing efforts, the companies announced earlier today. To view the full article go to: http://directmag.com/magilla/0630-exacttarget-educationdynamics Advertisement ---------------------------------------- This issue brought to you by: Silverpop http://www.silverpop.com/landing-engage/Magilla/eMetricsWP.html Yesmail http://www.yesmail.com/contact/whitepapers/21?utm_medium=Promo+Newsletter&utm_source=Magilla&utm_campaign=email+marketing+in+down+economy SES 2009 http://www.searchenginestrategies.com/sanjose/?code=sj15pm&utm_source=penton ---------------------------------------- Featured Research ---------------------------------------- Expert Email Marketing from Yesmail Yesmail is an innovative email marketing solutions provider. We provide professional email marketing services, flexible solutions and simple-to-use technology applications for any size business. Connect with more customers; download our whitepaper on email marketing, the economy and a ton of opportunity. http://www.yesmail.com/contact/whitepapers/21?utm_medium=Promo+Newsletter&utm_source=Magilla&utm_campaign=email+marketing+in+down+economy ---------------------------------------- NREI Interactive Products ---------------------------------------- Search Engine Strategies San Jose Conference & Expo, August 10-14. Learn strategies and tactics behind SEO/SEM and get the lowdown on what works and what's out. You'll also learn important search strategies, and access workshops for individual feedback on improving brand exposure as well as website usability. SAVE $200 now through July 24. http://www.searchenginestrategies.com/sanjose/?code=sj15pm&utm_source=penton ---------------------------------------- ABOUT THIS NEWSLETTER Story Ideas, tips, rumors? Please send them to mailto:ken.magill@penton.com. 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