DRT_MAGILLA MARKETING_ Penton Media September 1, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/direct/v/3930 ---------------------------------------- ADVERTISEMENT 6 Fixes to Dramatically Boost Email Marketing Results Everybody makes mistakes; smart marketers learn from them. Silverpop's new white paper shows you how to correct common missteps and help engage subscribers, reduce list churn, build customer dialogues and increase revenues and ROI. Download your copy from Silverpop today! http://www.silverpop.com/landing-engage/Magilla/MistakesWP.html ---------------------------------------- THE BIG PICTURE --A Bad Gmail Rising 09/01/09 While Gmail is still a distant third to Yahoo and Hotmail in terms of numbers of inbox holders, Google's highly user-friendly free e-mail service is by far the fastest growing of the three, according to recent numbers from comScore. And Gmail's rise in prominence is not necessarily good news for marketers. To view the full article go to: http://directmag.com/magilla/0901-bad-gmail-rising --Jigsaw CEO Defends His Company 09/01/09 Jigsaw -- a company that built its business by having members upload and clean others' contact information in its marketing database -- put out a press release last week touting its new "Email Learning Center," a repository of Can-Spam-compliance and e-mail-best-practices white papers and Webinars, among other things. Included in the release announcing the learning center was the following eye-popping sentence: "Email prospecting to non-opt-in emails generates many opportunities." Prospecting to non-opt-in e-mails generates many opportunities? Uh, yeah, I thought as I read the release. Prospecting to non-opt-in e-mails generates many opportunities to get your servers blocked by ISPs that have determined you're a spammer. I called Jigsaw CEO Jim Fowler and asked him to explain his company's spam policy and how it fits within industry best practices. The following is an edited transcript of the interview: To view the full article go to: http://directmag.com/magilla/0901-jigsaw-ceo-qanda ---------------------------------------- ADVERTISEMENT Return Path Certification fast tracks your email to over 1.3 billion inboxes worldwide. And with images and links enabled at hundreds of thousands of ISPs and corporate domains http://www.returnpath.net/commercialsender/certification/prequalification/?utm_source=Magilla&utm_medium=180x150&utm_campaign=imageson, including Hotmail, you'll be on the fast track to earning higher response rates sooner than you think. Take the 60 second quiz today to see if you qualify. ---------------------------------------- ENDNOTES --Smart PR Watch: A No-B.S. Reputation Save 09/01/09 An incident happened on marketing blog Web Ink Now last week that is a textbook case of how to handle bad PR online. According to Web Ink Now's author, David Meerman Scott, after he signed up to receive e-mail alerts from the Kennedy Space Center on upcoming Space Shuttle launches, he received an e-mail from the "Kennedy Space Center Visitor Complex" with the subject line: "Last-minute summer escapes from Delaware North." Uh oh. To view the full article go to: http://directmag.com/magilla/0901-smart-pr-delaware-north ---------------------------------------- ADVERTISEMENT The digital version of Chief Marketer gives a variety of features beyond the fastest way possible delivery-including many advantages that will make searches for information easier. You'll need no special software-click here http://subscribe.chiefmarketer.com/subscribe.cfm to get your copy now! ---------------------------------------- --Jordan Cohen Joins Pivotal Veracity 09/01/09 E-mail industry veteran Jordan Cohen has signed with Pivotal Veracity as the deliverability consultancy's senior director of marketing and public relations, it was announced earlier today. To view the full article go to: http://directmag.com/magilla/0901-jordan-cohen-pivotal-veracity Advertisement ---------------------------------------- This issue brought to you by: Silverpop http://www.silverpop.com/landing-engage/Magilla/MistakesWP.html Return Path http://www.returnpath.net/commercialsender/certification/prequalification/?utm_source=Magilla&utm_medium=180x150&utm_campaign=imageson NCDM 2009 http://www.ncdmevents.com/ncdm2009/Public/Content.aspx?ID=1009202 ---------------------------------------- Featured Research ---------------------------------------- SEIZE THE DATA Mark your calendars for NCDM 2009, where you'll hear the success stories of marketers demonstrating creativity and flexibility in managing their customer data to identify their best prospects and sustain growth. Register today! http://www.ncdmevents.com/ncdm2009/Public/Content.aspx?ID=1009202 ---------------------------------------- ABOUT THIS NEWSLETTER Story Ideas, tips, rumors? 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