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 News of September 1, 2009
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09/01/09
While Gmail is still a distant third to Yahoo and Hotmail
in terms of numbers of inbox holders, Google’s highly user-friendly
free e-mail service is by far the fastest growing of the three,
according to recent numbers from comScore.
And Gmail’s rise in prominence is not necessarily good news for
marketers.
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09/01/09
Jigsaw—a company that built its business by having
members upload and clean others’ contact information in its marketing
database—put out a press release last week touting its new “Email
Learning Center,” a repository of Can-Spam-compliance and
e-mail-best-practices white papers and Webinars, among other things.
Included in the release announcing the learning center was the following
eye-popping sentence: “Email prospecting to non-opt-in emails
generates many opportunities.”
Prospecting to non-opt-in e-mails generates many opportunities? Uh,
yeah, I thought as I read the release.
Prospecting to non-opt-in e-mails generates many opportunities to get
your servers blocked by ISPs that have determined you’re a spammer.
I called Jigsaw CEO Jim Fowler and asked him to explain his company’s
spam policy and how it fits within industry best practices.
The following is an edited transcript of the interview:
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09/01/09
An incident happened on marketing blog Web Ink Now last
week that is a textbook case of how to handle bad PR online.
According to Web Ink Now’s author, David Meerman Scott, after he
signed up to receive e-mail alerts from the Kennedy Space Center on
upcoming Space Shuttle launches, he received an e-mail from the
“Kennedy Space Center Visitor Complex” with the subject line:
“Last-minute summer escapes from Delaware North.”
Uh oh.
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09/01/09
E-mail industry veteran Jordan Cohen has signed with
Pivotal Veracity as the deliverability consultancy’s senior director
of marketing and public relations, it was announced earlier
today.
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