DRT_MAGILLA MARKETING_ Penton Media September 8, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/direct/v/3935 ---------------------------------------- ADVERTISEMENT 6 Fixes to Dramatically Boost Email Marketing Results Everybody makes mistakes; smart marketers learn from them. Silverpop's new white paper shows you how to correct common missteps and help engage subscribers, reduce list churn, build customer dialogues and increase revenues and ROI. Download your copy from Silverpop today! http://www.silverpop.com/landing-engage/Magilla/MistakesWP.html ---------------------------------------- THE BIG PICTURE --Individual Mailbox-Tracking Tool Unveiled In what is claimed to be a first for the industry, e-mail deliverability consultancy Pivotal Veracity is expected to announce today it has developed technology that allows marketers to track how and on what devices individual subscribers open, sort and interact with their messages. Dubbed MailboxIQ, the technology has been in development for a year and has been in beta with clients such as American Express, Apple, Oracle, Progressive and Nestle, according to Pivotal Veracity. To view the full article go to: http://directmag.com/magilla/0908-mailboxiq-pivotal-veracity --Stupid Creative Watch: Black-Card Pitch Misses Mark 09/08/09 Whenever I receive an unusual direct-mail prospecting piece, I invariably wonder what list I must be on in order to have been selected by the marketer as a target. For example, a credit-card pitch arrived recently indicating someone thinks I'm really well off -- I'm not; I'm moderately well off, but my credit score is good -- and that I'm elitist and superficial. To view the full article go to: http://directmag.com/magilla/0908-visa-black-card ---------------------------------------- ADVERTISEMENT Return Path Certification fast tracks your email to over 1.3 billion inboxes worldwide. And with images and links enabled at hundreds of thousands of ISPs and corporate domains http://www.returnpath.net/commercialsender/certification/prequalification/?utm_source=Magilla&utm_medium=180x150&utm_campaign=imageson, including Hotmail, you'll be on the fast track to earning higher response rates sooner than you think. Take the 60 second quiz today to see if you qualify. ---------------------------------------- ENDNOTES --Return Path Announces Tucows Feedback Loop 09/08/09 E-mail deliverability firm Return Path announced today it is launching a feedback loop for domain registrar Tucows. To view the full article go to: http://directmag.com/magilla/0908-return-path-tucows ---------------------------------------- ADVERTISEMENT Securing the Sale: Turn Your Site's Browsers into Buyers Join us on Thursday, September 17 at 2:00p.m. EST for a discussion of ground-breaking research into the concept of purchase delay, or the time it actually takes a shopper to make a purchase after visiting a site. Register Now! http://w.on24.com/r.htm?e=158995&s=1&k=6B91AA5A37DBE11D7D5F446B3DAB38FD&partnerref=mcmenews ---------------------------------------- --ExactTarget Enters Europe 09/08/09 E-mail marketing software-on-demand provider ExactTarget announced today it has launched an international division in London following the acquisition of U.K.-based Keymail Marketing. To view the full article go to: http://directmag.com/magilla/0908-exacttarget-enters-europe Advertisement ---------------------------------------- Silverpop http://www.silverpop.com/landing-engage/Magilla/MistakesWP.html Return Path http://www.returnpath.net/commercialsender/certification/prequalification/?utm_source=Magilla&utm_medium=180x150&utm_campaign=imageson McAfee http://w.on24.com/r.htm?e=158995&s=1&k=6B91AA5A37DBE11D7D5F446B3DAB38FD&partnerref=mcmenews Yesmail http://www.yesmail.com/contact/whitepapers/21?utm_medium=Promo+Newsletter&utm_source=Magilla&utm_campaign=email+marketing+in+down+economy ---------------------------------------- Featured Research ---------------------------------------- Expert Email Marketing from Yesmail Yesmail is an innovative email marketing solutions provider. We provide professional email marketing services, flexible solutions and simple-to-use technology applications for any size business. Connect with more customers; download our whitepaper on email marketing, the economy and a ton of opportunity. http://www.yesmail.com/contact/whitepapers/21?utm_medium=Promo+Newsletter&utm_source=Magilla&utm_campaign=email+marketing+in+down+economy ---------------------------------------- ABOUT THIS NEWSLETTER Story Ideas, tips, rumors? Please send them to mailto:ken.magill@penton.com. 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