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 News of September 8, 2009
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In what is claimed to be a first for the industry, e-mail
deliverability consultancy Pivotal Veracity is expected to announce
today it has developed technology that allows marketers to track how and
on what devices individual subscribers open, sort and interact with
their messages.
Dubbed MailboxIQ, the technology has been in development for a year and
has been in beta with clients such as American Express, Apple, Oracle,
Progressive and Nestle, according to Pivotal Veracity.
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09/08/09
Whenever I receive an unusual direct-mail prospecting
piece, I invariably wonder what list I must be on in order to have been
selected by the marketer as a target.
For example, a credit-card pitch arrived recently indicating someone
thinks I’m really well off—I’m not; I’m moderately well off, but
my credit score is good—and that I’m elitist and
superficial.
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09/08/09
E-mail deliverability firm Return Path announced today it
is launching a feedback loop for domain registrar
Tucows.
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09/08/09
E-mail marketing software-on-demand provider ExactTarget
announced today it has launched an international division in London
following the acquisition of U.K.-based Keymail
Marketing.
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