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 News of September 15, 2009
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Emails Gone Viral: Measuring "Share-to-Social" Performance
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09/15/09
Yet another e-mail list-sales firm has surfaced that
appears to be related to EmailAppenders, an India-based company that
evidence suggests has no physical presence in the U.S. and has been
accused by multiple marketers of ripping them off.
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09/15/09
I received a cold-call voicemail yesterday from a
representative of an e-mail service provider looking to do a barter
deal.
Never mind I’m not the person to approach for barter deals—or any
other type of non-editorial issue, for that matter—the sales rep made
one statement that made me cringe.
“Our delivery rates are very high,” she said.
That statement has no place in a pitch from an e-mail service
provider.
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09/15/09
Social-media-share links generate on average 0.5% click
rates according to a just released study by e-mail service provider
Silverpop.
And while social-media-share links’ average click through may seem to
be a minuscule number, it is significantly higher than
forward-to-a-friend links’ click throughs, which average in the low
tenths of a percent, according to Silverpop.
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E-mail service provider ExactTarget unveiled a List Growth
Advisor tool today that automatically offers personalized
recommendations on how to grow an e-mail list after users answer a
series of questions.
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