DRT_MAGILLA MARKETING_ Penton Media September 15, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/direct/v/3946 ---------------------------------------- ADVERTISEMENT Emails Gone Viral: Measuring "Share-to-Social" Performance Have questions about social sharing and email? Silverpop, the first email marketing service provider to bridge the gap between email and social networking, has the answers. Its latest benchmark study, offers insight into what makes an email shareworthy. Receive your free copy today! http://www.silverpop.com/landing-engage/Magilla/ShareStudy.html ---------------------------------------- THE BIG PICTURE --New EmailAppenders-Related Firm Surfaces 09/15/09 Yet another e-mail list-sales firm has surfaced that appears to be related to EmailAppenders, an India-based company that evidence suggests has no physical presence in the U.S. and has been accused by multiple marketers of ripping them off. To view the full article go to: http://directmag.com/magilla/0915-email-listfirm-emailappenders --Stupid ESP Watch: The Big Lie 09/15/09 I received a cold-call voicemail yesterday from a representative of an e-mail service provider looking to do a barter deal. Never mind I'm not the person to approach for barter deals -- or any other type of non-editorial issue, for that matter -- the sales rep made one statement that made me cringe. "Our delivery rates are very high," she said. That statement has no place in a pitch from an e-mail service provider. To view the full article go to: http://directmag.com/magilla/0915-stupid-deliverability-statement ---------------------------------------- ADVERTISEMENT Return Path Certification fast tracks your email to over 1.3 billion inboxes worldwide. And with images and links enabled at hundreds of thousands of ISPs and corporate domains http://www.returnpath.net/commercialsender/certification/prequalification/?utm_source=Magilla&utm_medium=180x150&utm_campaign=imageson, including Hotmail, you'll be on the fast track to earning higher response rates sooner than you think. Take the 60 second quiz today to see if you qualify. ---------------------------------------- ENDNOTES --Social-Media Links Get Half-Percent Clicks: Silverpop 09/15/09 Social-media-share links generate on average 0.5% click rates according to a just released study by e-mail service provider Silverpop. And while social-media-share links' average click through may seem to be a minuscule number, it is significantly higher than forward-to-a-friend links' click throughs, which average in the low tenths of a percent, according to Silverpop. To view the full article go to: http://directmag.com/magilla/0915-silverpop-social-media-study ---------------------------------------- ADVERTISEMENT Get news about the direct marketing industry first with this daily e-newsletter Our daily e-newsletter provides critical direct marketing news before anyone else on issues that drive the market -- including mergers and acquisitions, launches, innovations, trends, legal & postal issues and more. Sign up now by registering here. http://subscribe.directmag.com/subscribe.cfm?tc=NNWEB ---------------------------------------- --ExactTarget Debuts 'List Growth Advisor' E-mail service provider ExactTarget unveiled a List Growth Advisor tool today that automatically offers personalized recommendations on how to grow an e-mail list after users answer a series of questions. To view the full article go to: http://directmag.com/magilla/0915-list-growth-advisor Advertisement ---------------------------------------- This issue brought to you by: Silverpop http://www.silverpop.com/landing-engage/Magilla/ShareStudy.html Return Path http://www.returnpath.net/commercialsender/certification/prequalification/?utm_source=Magilla&utm_medium=180x150&utm_campaign=imageson Lyris http://www.lyris.com/lunar/1193-email-survival-guide.aspx?source=2087 ---------------------------------------- Featured Research ---------------------------------------- Don't let bad HTML sabotage your email campaigns. Get HTML coding & email design guidelines, best practices & how-to's. Download the free HTML Email Survival Guide now http://www.lyris.com/lunar/1193-email-survival-guide.aspx?source=2087 ---------------------------------------- ABOUT THIS NEWSLETTER Story Ideas, tips, rumors? Please send them to mailto:ken.magill@penton.com. 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