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 News of September 22, 2009
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09/22/09
Pssst. Wanna know how to spot an e-mail list pitch
that’s probably been sent by a vendor selling garbage files?
Hint: It’ll contain three evil words.
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09/22/09
The good news is 51% of e-mail marketers in a recent
survey by Forrester Research said they use click-through data as a
segmentation attribute.
The bad news is 51% of e-mail marketers in a recent survey by Forrester
Research said they use click-through data as a segmentation
attribute.
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09/22/09
Matt Blumberg, CEO and chairman of e-mail deliverability
firm Return Path, was kind enough in a blog post last week to give
praise and link to a piece that appeared here criticizing e-mail service
providers who claim to have high e-mail delivery rates.
"I think that service providers actually do themselves a disservice when
they hang their hat on deliverability," Blumberg wrote.
In my original piece, I had written that “our delivery rates are very
high” is a statement has no place in a pitch from an e-mail service
provider.
Why? Because the main factors that affect deliverability—spam
complaints, hitting too many dead addresses and spam traps—are all
within the list owner’s control.
While I still stand by that assessment, some comments from readers of
Blumberg’s post and this newsletter have prompted me to modify it a
bit.
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09/22/09
Zeta Interactive today put out a call for charities to
apply to be selected to receive free marketing
services.
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