DRT_MAGILLA MARKETING_ Penton Media September 22, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/direct/v/3953 ---------------------------------------- ADVERTISEMENT Emails Gone Viral: Measuring "Share-to-Social" Performance Have questions about social sharing and email? Silverpop, the first email marketing service provider to bridge the gap between email and social networking, has the answers. Its latest benchmark study, offers insight into what makes an email shareworthy. Receive your free copy today! http://www.silverpop.com/landing-engage/Magilla/ShareStudy.html ---------------------------------------- THE BIG PICTURE --Three Evil Words 09/22/09 Pssst. Wanna know how to spot an e-mail list pitch that's probably been sent by a vendor selling garbage files? Hint: It'll contain three evil words. To view the full article go to: http://directmag.com/magilla/0922-three-evil-words --Half of E-mail Marketers Segment by Clicks: Forrester 09/22/09 The good news is 51% of e-mail marketers in a recent survey by Forrester Research said they use click-through data as a segmentation attribute. The bad news is 51% of e-mail marketers in a recent survey by Forrester Research said they use click-through data as a segmentation attribute. To view the full article go to: http://directmag.com/magilla/0922-half-segmenting-by-clicks/ ---------------------------------------- ADVERTISEMENT MailboxIQ Powerful, Patent-Pending Technology from Pivotal Veracity. The 1st and only solution in the world that empowers you with CUSTOMER LEVEL tracking of email deliverability, rendering and reputation across mobile, social, search and traditional web and software-based email platforms! Stop guessing. Go INSIDE! http://www.pivotalveracity.com/email-marketing-solution/mailbox-iq.html?utm_source=km&utm_medium=ad&utm_campaign=admiqkm090922&utm_content=l1 ---------------------------------------- ENDNOTES --Stupid ESP Watch Part II: Great Points 09/22/09 Matt Blumberg, CEO and chairman of e-mail deliverability firm Return Path, was kind enough in a blog post last week to give praise and link to a piece that appeared here criticizing e-mail service providers who claim to have high e-mail delivery rates. "I think that service providers actually do themselves a disservice when they hang their hat on deliverability," Blumberg wrote. In my original piece, I had written that "our delivery rates are very high" is a statement has no place in a pitch from an e-mail service provider. Why? Because the main factors that affect deliverability -- spam complaints, hitting too many dead addresses and spam traps -- are all within the list owner's control. While I still stand by that assessment, some comments from readers of Blumberg's post and this newsletter have prompted me to modify it a bit. To view the full article go to: http://directmag.com/magilla/0922-stupid-esp-good-points/ --Zeta Invites Charities to Apply for Free Marketing 09/22/09 Zeta Interactive today put out a call for charities to apply to be selected to receive free marketing services. To view the full article go to: http://directmag.com/magilla/0922-zeta-charity-free-services/ Advertisement ---------------------------------------- This issue brought to you by: Silverpop http://www.silverpop.com/landing-engage/Magilla/ShareStudy.html Pivotal Veracity http://www.pivotalveracity.com/email-marketing-solution/mailbox-iq.html?utm_source=km&utm_medium=ad&utm_campaign=admiqkm090922&utm_content=l1 Yesmail http://www.yesmail.com/contact/whitepapers/21?utm_medium=Promo+Newsletter&utm_source=Magilla&utm_campaign=email+marketing+in+down+economy Ad Tech NY http://www.ad-tech.com/ny/adtech_new_york.aspx?ref=direct ---------------------------------------- Featured Research ---------------------------------------- Expert Email Marketing from Yesmail Yesmail is an innovative email marketing solutions provider. We provide professional email marketing services, flexible solutions and simple-to-use technology applications for any size business. Connect with more customers; download our whitepaper on email marketing, the economy and a ton of opportunity. http://www.yesmail.com/contact/whitepapers/21?utm_medium=Promo+Newsletter&utm_source=Magilla&utm_campaign=email+marketing+in+down+economy ---------------------------------------- NREI Interactive Products ---------------------------------------- (http://www.ad-tech.com/ny/adtech_new_york.aspx?ref=direct) ---------------------------------------- ABOUT THIS NEWSLETTER Story Ideas, tips, rumors? Please send them to mailto:ken.magill@penton.com. 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