DRT_MAGILLA MARKETING_ Penton Media September 29, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/direct/v/3970 ---------------------------------------- ADVERTISEMENT Emails Gone Viral: Measuring "Share-to-Social" Performance Have questions about social sharing and email? Silverpop, the first email marketing service provider to bridge the gap between email and social networking, has the answers. Its latest benchmark study, offers insight into what makes an email shareworthy. Receive your free copy today! http://www.silverpop.com/landing-engage/Magilla/ShareStudy.html ---------------------------------------- THE BIG PICTURE --Three Evil Words: Part II 09/29/09 In response to last week's piece contending that the phrase "for perpetual use" is evil when it comes to renting e-mail marketing lists, deliverability expert Jaren Angerbauer correctly pointed out there are three equally evil words marketers use all the time. To view the full article go to: http://directmag.com/magilla/0929-three-evil-words-part-II --With E-mail, We Leave History Blank 09/29/09 True story: In late 2004 my wife -- who for good reason has been estranged from her family for decades -- received a letter from an eccentric aunt she hadn't had contact with in 30 years. Aunt "Alice" was 77, the letter said. She wanted someone to help her get her affairs in order and believed my wife was one of two people in her extended family she could trust to handle her estate. Warning: No marketing in this piece, just a weird story and an observation on how it relates to e-mail. To view the full article go to: http://directmag.com/magilla/0929-e-mail-leave-history-blank ---------------------------------------- ADVERTISEMENT MailboxIQ Powerful, Patent-Pending Technology from Pivotal Veracity. The 1st and only solution in the world that empowers you with CUSTOMER LEVEL tracking of email deliverability, rendering and reputation across mobile, social, search and traditional web and software-based email platforms! Stop guessing. Go INSIDE! http://www.pivotalveracity.com/email-marketing-solution/mailbox-iq.html?utm_source=km&utm_medium=ad&utm_campaign=admiqkm090929&utm_content=l1 http://www.pivotalveracity.com/email-marketing-solution/mailbox-iq.html?utm_source=km&utm_medium=ad&utm_campaign=admiqkm090929&utm_content=l2 http://www.pivotalveracity.com/email-marketing-solution/mailbox-iq.html?utm_source=km&utm_medium=ad&utm_campaign=admiqkm090929&utm_content=l3 ---------------------------------------- ENDNOTES --Scary Halloween Looms: NRF 09/29/09 Apparently, not just kids' costumes are going to be frightening this Halloween. Consumer spending is going to be pretty scary as well, according to the National Retail Federation. Warning: No e-mail in this piece, just some doom and gloom for a Tuesday afternoon. To view the full article go to: http://directmag.com/magilla/0929-scary-halloween-nrf --Stupid Statement Watch: Umm, That's Not True 09/29/09 RPost, a company that offers proof-of-receipt technology for e-mail, is suing Goodmail, claiming the e-mail certification firm is infringing on RPost's patents. While the merits of RPost's patent-infringement claims will be up to the two parties and/or a judge to decide, the statement announcing the suit contained one wildly inaccurate claim. To view the full article go to: http://directmag.com/magilla/0929-goodmail-rpost-patent-lawsuit Advertisement ---------------------------------------- Silverpop http://www.silverpop.com/landing-engage/Magilla/ShareStudy.html Pivotal Veracity http://www.pivotalveracity.com/email-marketing-solution/mailbox-iq.html?utm_source=km&utm_medium=ad&utm_campaign=admiqkm090929&utm_content=l1 Walter Karl http://w.on24.com/r.htm?e=163253&s=1&k=D91F0E584EFFA3CCB16EE1F5C2F5E9AB&partnerref=cmnews ---------------------------------------- Featured Research ---------------------------------------- Helping Your E-mail Marketing Go Ka-Ching! For the Holidays Date: Wednesday, September 30, 2009 at 2:00pm ET Register for this webinar to find out how to get your e-mail program selling to its full potential throughout the 2009 holiday shopping season and beyond. http://w.on24.com/r.htm?e=163253&s=1&k=D91F0E584EFFA3CCB16EE1F5C2F5E9AB&partnerref=cmnews ---------------------------------------- ABOUT THIS NEWSLETTER Story Ideas, tips, rumors? Please send them to mailto:ken.magill@penton.com. You are subscribed to this newsletter as #email# To subscribe to this newsletter go to: http://subscribe.directmag.com/?tc=NLSUB To unsubscribe from this newsletter go to: http://subscribe.directmag.com/?tc=NLSUB&cid=#message_id#&lid=#list_id#&email=#email# For questions concerning delivery of this newsletter, please contact our Customer Service Department at: US Toll Free: (866) 505-7173 International: (847) 763-9504 or mailto:directmag@pbinews.com To get this newsletter in a different format (Text or HTML), or to change your e-mail address, please go to your profile page here: http://subscribe.directmag.com/?tc=NLSUB&email=#email# Penton Media | 249 W. 17th Street | New York, NY 10011 Copyright 2009, Penton Media. All rights reserved. This article is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of Penton Media.