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 News of September 29, 2009
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09/29/09
In response to last week’s piece contending that the
phrase “for perpetual use” is evil when it comes to renting e-mail
marketing lists, deliverability expert Jaren Angerbauer correctly
pointed out there are three equally evil words marketers use all the
time.
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09/29/09
True story: In late 2004 my wife—who for good reason has
been estranged from her family for decades— received a letter from an
eccentric aunt she hadn’t had contact with in 30 years.
Aunt “Alice” was 77, the letter said. She wanted someone to help her
get her affairs in order and believed my wife was one of two people in
her extended family she could trust to handle her estate.
Warning: No marketing in this piece, just a weird story and an
observation on how it relates to e-mail.
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09/29/09
Apparently, not just kids’ costumes are going to be
frightening this Halloween.
Consumer spending is going to be pretty scary as well, according to the
National Retail Federation.
Warning: No e-mail in this piece, just some doom and gloom for a Tuesday
afternoon.
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09/29/09
RPost, a company that offers proof-of-receipt technology
for e-mail, is suing Goodmail, claiming the e-mail certification firm is
infringing on RPost’s patents.
While the merits of RPost’s patent-infringement claims will be up to
the two parties and/or a judge to decide, the statement announcing the
suit contained one wildly inaccurate claim.
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Helping Your E-mail Marketing Go Ka-Ching! For the
Holidays
Date: Wednesday, September 30, 2009 at 2:00pm ET
Register
for this webinar to find out how to get your e-mail program selling to
its full potential throughout the 2009 holiday shopping season and
beyond.
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