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 News of October 6, 2009
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10/06/09
Oh, the irony. A dissident board member of the Direct
Marketing Association has launched a campaign against the DMA using the
one channel the organization has arguably struggled with most—e-mail.
Gerry Pike on Sept. 25 sent an e-mail to DMA members asking them to sign
their proxy votes over to him. As far as Pike is concerned, the DMA
hasn’t been serving its members and he’d like to change
that.
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10/06/09
Pay-for-performance ad network Q Interactive announced
today it has acquired Vente—a company that specializes in
permission-based behaviorally targeted e-mail marketing—from data
giant Experian.
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10/06/09
E-mail average open rates have edged up for the fourth
quarter in a row, according to a study released today by marketing
services provider Epsilon.
Average open rates—or the percentage of people who view e-mail with
graphics turned on—were 22.2% in the second quarter of 2009, up
slightly from 22.1% in the first quarter, according to
Epsilon.
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10/06/09
While overall U.S. Internet ad spending dropped by 5.3% to
$10.9 billion from the first half of 2008 to the first half of 2009,
e-mail ad spending became even more of a rounding error than it already
was, according to a recent study by the Internet Advertising
Bureau.
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