DRT_MAGILLA MARKETING_ Penton Media October 6, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/direct/v/3981 ---------------------------------------- ADVERTISEMENT Emails Gone Viral: Measuring "Share-to-Social" Performance Have questions about social sharing and email? Silverpop, the first email marketing service provider to bridge the gap between email and social networking, has the answers. Its latest benchmark study, offers insight into what makes an email shareworthy. Receive your free copy today! http://www.silverpop.com/landing-engage/Magilla/ShareStudy.html ---------------------------------------- THE BIG PICTURE --Gunfight at the DMA Corral 10/06/09 Oh, the irony. A dissident board member of the Direct Marketing Association has launched a campaign against the DMA using the one channel the organization has arguably struggled with most -- e-mail. Gerry Pike on Sept. 25 sent an e-mail to DMA members asking them to sign their proxy votes over to him. As far as Pike is concerned, the DMA hasn't been serving its members and he'd like to change that. To view the full article go to: http://directmag.com/magilla/1006-pike-dma-gunfight-at-the-corral --Q Interactive Buys Lead-Gen Firm Vente 10/06/09 Pay-for-performance ad network Q Interactive announced today it has acquired Vente -- a company that specializes in permission-based behaviorally targeted e-mail marketing -- from data giant Experian. To view the full article go to: http://directmag.com/magilla/1006-q-interactive-buys-vente ---------------------------------------- ADVERTISEMENT Return Path Certification fast tracks your email to over 1.3 billion inboxes worldwide. And with images and links enabled at hundreds of thousands of ISPs and corporate domains http://www.returnpath.net/commercialsender/certification/prequalification/?utm_source=Magilla&utm_medium=180x150&utm_campaign=imageson, including Hotmail, you'll be on the fast track to earning higher response rates sooner than you think. Take the 60 second quiz today to see if you qualify. ---------------------------------------- ENDNOTES --Open Rates Rise Again: Epsilon 10/06/09 E-mail average open rates have edged up for the fourth quarter in a row, according to a study released today by marketing services provider Epsilon. Average open rates -- or the percentage of people who view e-mail with graphics turned on -- were 22.2% in the second quarter of 2009, up slightly from 22.1% in the first quarter, according to Epsilon. To view the full article go to: http://directmag.com/magilla/1006-epsilon-open-rates-rise-again --E-mail's Tiny Ad Share Gets Smaller: IAB 10/06/09 While overall U.S. Internet ad spending dropped by 5.3% to $10.9 billion from the first half of 2008 to the first half of 2009, e-mail ad spending became even more of a rounding error than it already was, according to a recent study by the Internet Advertising Bureau. To view the full article go to: http://directmag.com/magilla/1006-e-mail-ad-spend-small-iab Advertisement ---------------------------------------- This issue brought to you by: Silverpop http://www.silverpop.com/landing-engage/Magilla/ShareStudy.html Return Path http://www.returnpath.net/commercialsender/certification/prequalification/?utm_source=Magilla&utm_medium=180x150&utm_campaign=imageson Yesmail http://www.yesmail.com/contact/whitepapers/21?utm_medium=Promo+Newsletter&utm_source=Magilla&utm_campaign=email+marketing+in+down+economy ---------------------------------------- Featured Research ---------------------------------------- Expert Email Marketing from Yesmail Yesmail is an innovative email marketing solutions provider. We provide professional email marketing services, flexible solutions and simple-to-use technology applications for any size business. Connect with more customers; download our whitepaper on email marketing, the economy and a ton of opportunity. http://www.yesmail.com/contact/whitepapers/21?utm_medium=Promo+Newsletter&utm_source=Magilla&utm_campaign=email+marketing+in+down+economy ---------------------------------------- ABOUT THIS NEWSLETTER Story Ideas, tips, rumors? Please send them to mailto:ken.magill@penton.com. 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