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 News of October 13, 2009
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10/13/09
OK, so it wasn’t much of a surprise last week when a
federal judge dismissed porn trade group the Free Speech Coalition’s
lawsuit against Utah’s comically misnamed child-protection
do-not-e-mail registry.
What was disconcerting, though, was a vow Utah Attorney General Mark
Shurtleff made in the press release touting his
victory.
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10/13/09
I come from the school of publishing that says: “Never
take on a reader. You have all the ammo. So if you do, you’ll look
like a petty bully and you’ll lose subscribers.”
But that rule was crafted in the days of print publications where the
only voice readers had was in the letters-to-the-editor section for
which editors played gatekeeper and always had the last word if they
chose to voice it.
Moreover, the letters published were those that the editors believed
added to the discussion or advanced the debate.
Enter the reader comments section on publisher Web sites. Out go the
gatekeepers. In come the reasons we thought we needed gatekeepers in the
first place.
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10/13/09
E-mail marketing software-on-demand provider ExactTarget
today announced it has developed a tool that allows its clients to
integrate their e-mail marketing content with Twitter.
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10/13/09
E-mail deliverability consultancy Pivotal Veracity today
announced it has added to its to its eDesign Optimizer rendering tool
the ability for marketers to see how their messages will look to people
who read their messages using the Palm Pre and Android mobile e-mail
operating systems, and MySpace.
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