DRT_MAGILLA MARKETING_ Penton Media October 13, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/direct/v/3992 ---------------------------------------- ADVERTISEMENT Benchmark Study: How Social Sharing Extends Email Reach Have questions about social sharing and email? Download Silverpop's latest benchmark study which offers unique insight into how social sharing extends email reach. Receive your free copy today! http://www.silverpop.com/landing-engage/Magilla/ShareBenchmark.html ---------------------------------------- THE BIG PICTURE --Utah AG Vows to Spread Registry Idiocy 10/13/09 OK, so it wasn't much of a surprise last week when a federal judge dismissed porn trade group the Free Speech Coalition's lawsuit against Utah's comically misnamed child-protection do-not-e-mail registry. What was disconcerting, though, was a vow Utah Attorney General Mark Shurtleff made in the press release touting his victory. To view the full article go to: http://directmag.com/magilla/1013-utah-ag-vows-to-spread-idiocy --Web 2.0: The Jackass's Bullhorn 10/13/09 I come from the school of publishing that says: "Never take on a reader. You have all the ammo. So if you do, you'll look like a petty bully and you'll lose subscribers." But that rule was crafted in the days of print publications where the only voice readers had was in the letters-to-the-editor section for which editors played gatekeeper and always had the last word if they chose to voice it. Moreover, the letters published were those that the editors believed added to the discussion or advanced the debate. Enter the reader comments section on publisher Web sites. Out go the gatekeepers. In come the reasons we thought we needed gatekeepers in the first place. To view the full article go to: http://directmag.com/magilla/1013-web-2-jackass-bullhorn ---------------------------------------- ADVERTISEMENT ad:tech New York November 4-6, 2009|Javits Convention Center Click here to register for the largest gathering of online marketers! http://www.ad-tech.com/ny/adtech_new_york.aspx?ref=direct ---------------------------------------- ENDNOTES --ExactTarget Unveils Twitter Tool 10/13/09 E-mail marketing software-on-demand provider ExactTarget today announced it has developed a tool that allows its clients to integrate their e-mail marketing content with Twitter. To view the full article go to: http://directmag.com/magilla/1013-exacttarget-unveils-twitter-tool ---------------------------------------- ADVERTISEMENT Enhance Your Email With Social Media Marketing Email is more popular than ever in this down economy, thanks to its cost-efficiency, immediacy of results and high ROI. Register Now! http://w.on24.com/r.htm?e=154255&s=1&k=7EAEE96B3C29633F8E70E8B09AF0C12B&partnerref=enewsondemand ---------------------------------------- --Pivotal Veracity Expands Rendering Tool 10/13/09 E-mail deliverability consultancy Pivotal Veracity today announced it has added to its to its eDesign Optimizer rendering tool the ability for marketers to see how their messages will look to people who read their messages using the Palm Pre and Android mobile e-mail operating systems, and MySpace. To view the full article go to: http://directmag.com/magilla/1013-pivotal-veracity-rendering-tool Advertisement ---------------------------------------- This issue brought to you by: Silverpop http://www.silverpop.com/landing-engage/Magilla/ShareBenchmark.html Ad Tech NY http://www.ad-tech.com/ny/adtech_new_york.aspx?ref=direct Lyris http://w.on24.com/r.htm?e=154255&s=1&k=7EAEE96B3C29633F8E70E8B09AF0C12B&partnerref=enewsondemand BlueHornet http://www.bluehornet.com/site/land/?case=magillanews-101309&utm_source=magillanews&utm_medium=email&utm_campaign=magillanews-101309 ---------------------------------------- Featured Research ---------------------------------------- Introducing eMS Commerce, the email marketing platform from BlueHornet built to achieve results for multichannel marketers. Retail-specific features, commerce data segmentation built into a streamlined UI, and multiple pricing options. Learn more. http://www.bluehornet.com/site/land/?case=mcm-dedicated-textemail&utm_source=mcm&utm_medium=textemail&utm_campaign=mcm-dedicated-textemail ---------------------------------------- ABOUT THIS NEWSLETTER Story Ideas, tips, rumors? Please send them to mailto:ken.magill@penton.com. You are subscribed to this newsletter as #email# To subscribe to this newsletter go to: http://subscribe.directmag.com/?tc=NLSUB To unsubscribe from this newsletter go to: http://subscribe.directmag.com/?tc=NLSUB&cid=#message_id#&lid=#list_id#&email=#email# For questions concerning delivery of this newsletter, please contact our Customer Service Department at: US Toll Free: (866) 505-7173 International: (847) 763-9504 or mailto:directmag@pbinews.com To get this newsletter in a different format (Text or HTML), or to change your e-mail address, please go to your profile page here: http://subscribe.directmag.com/?tc=NLSUB&email=#email# Penton Media | 249 W. 17th Street | New York, NY 10011 Copyright 2009, Penton Media. All rights reserved. This article is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of Penton Media.