DRT_MAGILLA MARKETING_ Penton Media October 20, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/direct/v/4006 ---------------------------------------- ADVERTISEMENT Benchmark Study: How Social Sharing Extends Email Reach Have questions about social sharing and email? Download Silverpop's latest benchmark study which offers unique insight into how social sharing extends email reach. Receive your free copy today! http://www.silverpop.com/landing-engage/Magilla/ShareBenchmark.html ---------------------------------------- THE BIG PICTURE --E-mail ROI Still Stunning, Still Slipping: DMA 10/20/09 Another year, another Direct Marketing Association economic-impact study claiming e-mail's return on investment far outshines the ROI of other marketing channels, but is slowly slipping. Commercial e-mail returned a whopping $43.62 for every dollar spent on it in 2009, according to the DMA's just-released Power of Direct economic-impact study -- an effort the trade organization publishes every year at its annual fall conference. For comparison's sake, the second highest marketing ROI came from Internet search advertising, which returned a healthy $21.85 for every dollar spent on it in 2009, according to the study, done by financial-analysis-and-forecasting firm Global Insight on behalf of the DMA. To view the full article go to: http://directmag.com/magilla/1020-e-mail-roi-still-slipping --Stupid Marketing Watch: Cold Calling My Cell!? 10/20/09 So I'm standing in my local computer repair shop attempting to pick up our just-fixed laptop. I'm trying to have a half coherent conversation with the guy behind the counter while at the same time getting my jumping, spinning, thinks-he's-a-ninja six-year-old son under control so he doesn't smash into a display. And then my cell phone rings. I look in disbelief down at my pants pocket in the direction of the noise. My cell phone hardly ever rings. Why? Because I hate cell phones. I hate the lag in signal during conversations. I hate it when inconsiderate jerks start loudly talking on them in public. When I see people using them and driving, I want to smack them. To view the full article go to: http://directmag.com/magilla/1020-stupid-marketing-monster-cold-call ---------------------------------------- ADVERTISEMENT Return Path Certification fast tracks your email to over 1.3 billion inboxes worldwide. And with images and links enabled at hundreds of thousands of ISPs and corporate domains http://www.returnpath.net/commercialsender/certification/prequalification/?utm_source=Magilla&utm_medium=180x150&utm_campaign=imageson, including Hotmail, you'll be on the fast track to earning higher response rates sooner than you think. Take the 60 second quiz today to see if you qualify. ---------------------------------------- ENDNOTES --Non-Profits Shine on 'Welcome' E-mails, Lacking Elsewhere: Study 10/20/09 Sixty two percent of non-profits in a recent study sent new e-mail subscribers a welcome message, according to Return Path. The figure far surpasses commercial mailers' track record in this most basic of best practices, according to Return Path. But moving beyond the basic "welcome" message, non-profits aren't so stellar, according to Return Path. To view the full article go to: http://directmag.com/magilla/1020-non-profits-welcome-messages-return-path ---------------------------------------- ADVERTISEMENT SEIZE THE DATA Mark your calendars for NCDM 2009, where you'll hear the success stories of marketers demonstrating creativity and flexibility in managing their customer data to identify their best prospects and sustain growth. Register today! http://www.ncdmevents.com/ncdm2009/Public/Content.aspx?ID=1009202 ---------------------------------------- --Message Systems Announces "Adaptive Delivery" 10/20/09 E-mail technology provider Message Systems announced it has developed a tool called Adaptive Delivery which "auto-tunes" the parameters that affect marketers' e-mail deliverability to maximize the percentage of messages that make it into recipients' inboxes during the campaign. "Historically, e-mail marketers have only been able to resolve deliverability issues at the conclusion of a campaign after suffering potential damage to both their reputation and results, and the process for resolving such problems has been frustratingly costly and time-consuming with no assurance they won't reoccur," said Dave Lewis, chief marketing officer of Message Systems, in a statement. "With the auto-tuning capabilities of Adaptive Delivery, marketers can now avoid deliverability train wrecks. They can proactively protect their reputation, optimize their delivery rates and focus on the essential tasks at hand-building customer loyalty and generating revenue." Advertisement ---------------------------------------- Silverpop http://www.silverpop.com/landing-engage/Magilla/ShareBenchmark.html ReturnPath http://www.returnpath.net/commercialsender/certification/prequalification/?utm_source=Magilla&utm_medium=180x150&utm_campaign=imageson NCDM 2009 http://www.ncdmevents.com/ncdm2009/Public/Content.aspx?ID=1009202 Yesmail http://www.yesmail.com/contact/whitepapers/21?utm_medium=Promo+Newsletter&utm_source=Magilla&utm_campaign=email+marketing+in+down+economy ---------------------------------------- Featured Research ---------------------------------------- Expert Email Marketing from Yesmail Yesmail is an innovative email marketing solutions provider. We provide professional email marketing services, flexible solutions and simple-to-use technology applications for any size business. Connect with more customers; download our whitepaper on email marketing, the economy and a ton of opportunity. http://www.yesmail.com/contact/whitepapers/21?utm_medium=Promo+Newsletter&utm_source=Magilla&utm_campaign=email+marketing+in+down+economy ---------------------------------------- ABOUT THIS NEWSLETTER Story Ideas, tips, rumors? Please send them to mailto:ken.magill@penton.com. 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