DRT_MAGILLA MARKETING_ Penton Media October 27, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/direct/v/4017 ---------------------------------------- ADVERTISEMENT Email Gone Viral: How To Extend Email Reach Through Social Sharing -- Thursday, October 29 at 2:00 p.m. EST This Webinar will outline key steps that are critical to successfully integrating your email marketing program with social networks, reveal findings from a recent Silverpop study on social sharing and review both good and bad examples of email share-to-social approaches. Register Now! http://w.on24.com/r.htm?e=168337&s=1&k=A412000ACE2CA9C486D794725422226F&partnerref=drtnews ---------------------------------------- THE BIG PICTURE --Why Opt-In Shouldn't be Law 10/27/09 Many experts lately have been decrying efforts to kill or gut an anti-spam bill working its way through the legislative process in Canada. These experts are well intended but wrong. For example, e-mail expert Al Iverson recently posted on his blog the following: "Why do people want to kill or gut Bill C-27? I'm having a hard time seeing a problem with an opt-in requirement; it's already best practice. People who don't follow opt-in as a best practice are already doing things wrong. We want less spam in the world, not more. Even marketers should agree, shouldn't they?" No, they shouldn't. To view the full article go to: http://directmag.com/magilla/1027-why-opt-in-should-not-be-law --Stupid Sales Pitch Watch: Psst... Wanna Buy a Domain? 10/27/09 A spam e-mail arrived in my inbox last week from someone calling himself Robert Chandler offering the domain AffluentConsumers.com for sale for -- get this -- $25,000 to buy it outright or $250 per month for rent. "It is an ideal Domain and Website Address for those offering Lists of 'affluent consumers' to product and service businesses," said the pitch. So I went to WhoIs.org did a few searches, found that WealthyConsumers.com was available, bought it -- or so I thought -- and sent Chandler a reply e-mail offering the domain for sale using his message's exact wording except for replacing his name with mine and the domain AffluentConsumers.com with WealthyConsumers.com. Not surprisingly, I didn't hear back from Chandler. I then sent him an e-mail offering him WealthyConsumers.com for half price. To view the full article go to: http://directmag.com/magilla/1027-pssst-wanna-buy-a-domain ---------------------------------------- ADVERTISEMENT How Vineyard Vines Differentiates its Brand Experience Across Shopping Channels Join us on Wednesday, November 4th at 2:00 p.m. EST. Register Now! http://w.on24.com/r.htm?e=172586&s=1&k=D93B540CB0C9E608335E43D4E7E0DDBF&partnerref=cmnews ---------------------------------------- ENDNOTES --Stupid Advocacy Watch: CAUCE Should Know Better 10/27/09 The Coalition Against Unsolicited E-mail has sent a letter to Canadian Prime Minister Stephen Harper supporting the passage of Canadian anti-spam bill C27 that employs what has to be some of the silliest reasoning in the history of Internet advocacy. Wait a second. What? What was that? Oh yeah. Right. CORRECTION: The Coalition Against Unsolicited E-mail has sent a letter to Canadian Prime Minister Stephen Harper supporting the passage of Canadian anti-spam bill C27 that -- with the exception of every syllable ever uttered and/or written by members of the online privacy movement -- employs what has to be some of the silliest reasoning in the history of Internet advocacy. To view the full article go to: http://directmag.com/magilla/1027-stupid-advocacy-cauce-should-know-better ---------------------------------------- ADVERTISEMENT 10 Trends That Will Make or Break Your Email Marketing ROI in 2010 -- Thursday, November 12 at 2:00 p.m. EST Spend an invaluable hour with prominent email marketing expert J.D. Peterson, who will reveal the latest trends in email marketing and show you how to leverage those trends to jump-start revenue for 2010 -- and pull ahead of the competition. Register now!! http://w.on24.com/r.htm?e=172893&s=1&k=87EEA39D17D8342E93756F36B1438B97&partnerref=drtnews ---------------------------------------- --Constant Contact Unveils Event-Marketing Tool 10/27/09 Constant Contact yesterday announced Constant Contact Event Marketing, a service the e-mail marketing software-on-demand provider claims will help small businesses and organizations professionally promote and manage registrations and RSVPs for their events. Small businesses, associations, and non-profits can use Constant Contact Event Marketing to manage event promotion, communicate with invitees and registrants, and capture and track registrations and payments - all in a single tool, Constant Contact said in a statement. To view the full article go to: http://directmag.com/magilla/1027-constant-contact-event-marketing-service Advertisement ---------------------------------------- Silverpop http://w.on24.com/r.htm?e=168337&s=1&k=A412000ACE2CA9C486D794725422226F&partnerref=drtnews IBM http://w.on24.com/r.htm?e=172586&s=1&k=D93B540CB0C9E608335E43D4E7E0DDBF&partnerref=cmnews Lyris http://w.on24.com/r.htm?e=172893&s=1&k=87EEA39D17D8342E93756F36B1438B97&partnerref=drtnews McAfee http://w.on24.com/r.htm?e=158995&s=1&k=6B91AA5A37DBE11D7D5F446B3DAB38FD&partnerref=enewsondemand ---------------------------------------- Featured Research ---------------------------------------- Securing the Sale: Turn Your Site's Browsers into Buyers Join a discussion of ground-breaking research into the concept of purchase delay, or the time it actually takes a shopper to make a purchase after visiting a site. http://w.on24.com/r.htm?e=158995&s=1&k=6B91AA5A37DBE11D7D5F446B3DAB38FD&partnerref=enewsondemand ---------------------------------------- ABOUT THIS NEWSLETTER Story Ideas, tips, rumors? 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