|
 News of October 27, 2009
|
ADVERTISEMENT
Email Gone Viral: How To Extend Email Reach Through Social Sharing --
Thursday, October 29 at 2:00 p.m. EST
This Webinar will outline key steps that are critical to successfully
integrating your email marketing program with social networks, reveal
findings from a recent Silverpop study on social sharing and review both
good and bad examples of email share-to-social approaches. Register
Now! |
10/27/09
Many experts lately have been decrying efforts to kill or
gut an anti-spam bill working its way through the legislative process in
Canada.
These experts are well intended but wrong.
For example, e-mail expert Al Iverson recently posted on his blog the
following: “Why do people want to kill or gut Bill C-27? I'm having a
hard time seeing a problem with an opt-in requirement; it's already best
practice. People who don't follow opt-in as a best practice are already
doing things wrong. We want less spam in the world, not more. Even
marketers should agree, shouldn't they?”
No, they shouldn’t.
READ ARTICLE
|
10/27/09
A spam e-mail arrived in my inbox last week from someone
calling himself Robert Chandler offering the domain
AffluentConsumers.com for sale for—get this—$25,000 to buy it
outright or $250 per month for rent.
“It is an ideal Domain and Website Address for those offering Lists of
‘affluent consumers’ to product and service businesses,” said the
pitch.
So I went to WhoIs.org did a few searches, found that
WealthyConsumers.com was available, bought it—or so I thought—and
sent Chandler a reply e-mail offering the domain for sale using his
message’s exact wording except for replacing his name with mine and
the domain AffluentConsumers.com with WealthyConsumers.com.
Not surprisingly, I didn’t hear back from Chandler.
I then sent him an e-mail offering him WealthyConsumers.com for half
price.
READ ARTICLE
|
ADVERTISEMENT
How Vineyard Vines Differentiates its Brand Experience
Across Shopping Channels
Join us on Wednesday, November 4th at 2:00 p.m. EST. Register
Now!
 |
10/27/09
The Coalition Against Unsolicited E-mail has sent a letter
to Canadian Prime Minister Stephen Harper supporting the passage of
Canadian anti-spam bill C27 that employs what has to be some of the
silliest reasoning in the history of Internet advocacy.
Wait a second. What? What was that? Oh yeah. Right.
CORRECTION: The Coalition Against Unsolicited E-mail has sent a letter
to Canadian Prime Minister Stephen Harper supporting the passage of
Canadian anti-spam bill C27 that—with the exception of every syllable
ever uttered and/or written by members of the online privacy
movement—employs what has to be some of the silliest reasoning in the
history of Internet advocacy.
READ ARTICLE
|
ADVERTISEMENT
10 Trends That Will Make or Break Your Email Marketing ROI in
2010 -- Thursday, November 12 at 2:00 p.m. EST
Spend an invaluable hour with prominent email marketing expert J.D.
Peterson, who will reveal the latest trends in email marketing and show
you how to leverage those trends to jump-start revenue for 2010 -- and
pull ahead of the competition. Register
now!! |
10/27/09
Constant Contact yesterday announced Constant Contact
Event Marketing, a service the e-mail marketing software-on-demand
provider claims will help small businesses and organizations
professionally promote and manage registrations and RSVPs for their
events.
Small businesses, associations, and non-profits can use Constant Contact
Event Marketing to manage event promotion, communicate with invitees and
registrants, and capture and track registrations and payments - all in a
single tool, Constant Contact said in a statement.
READ ARTICLE
|
|
|
ADVERTISEMENT
Securing the Sale: Turn Your Site’s Browsers into
Buyers
Join
a discussion of ground-breaking research into the concept of
purchase delay, or the time it actually takes a shopper to make a
purchase after visiting a site.
 |
|
|
| |
 |
SUBSCRIBER
TOOLS : Change email
address  Unsubscribe Web version
Archives |
|
|
About This Newsletter
|
|
