DRT_MAGILLA MARKETING_ Penton Media November 3, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/direct/v/4028 ---------------------------------------- ADVERTISEMENT Benchmark Study: How Social Sharing Extends Email Reach Have questions about social sharing and email? Download Silverpop's latest benchmark study which offers unique insight into how social sharing extends email reach. Receive your free copy today! http://www.silverpop.com/landing-engage/Magilla/ShareBenchmark.html ---------------------------------------- THE BIG PICTURE --'You Can Spam' Strikes Again 11/03/09 One of the most asinine arguments advanced by anti-spammers and echoed by an infuriatingly obtuse and incurious press is that the U.S. Can Spam Act was crafted to be too pro business -- translation, weak -- and, therefore, has done nothing to combat spam. This is nonsense on stilts. As has been pointed out here before, though the Can Spam Act doesn't outlaw unsolicited e-mail -- and, as a result, is derisively referred to as the "You Can Spam Act" -- it is by far the most leveraged anti-spam law in the world. Just last week, for example, a judge ordered Sanford Wallace -- the original, and as far as I'm concerned only, spam king -- to pay $711 million to social-networking site Facebook in a lawsuit over spam sent to its members. The suit accused Wallace of sending messages through Facebook computers to Facebook users with materially misleading headers. The accusation was made claiming Wallace violated ... Anyone? Anyone? Why yes, the Can Spam Act. To view the full article go to: http://directmag.com/magilla/1103-can-spam-strikes-again --E-mail Not Dead Yet: Study 11/03/09 Amid all the talk that social media will kill e-mail comes a survey saying people apparently aren't quite ready to let it die just yet. Sixty two percent of respondents to a recent survey commission by marketing software firm smartFOCUS reportedly said e-mail was their preferred channel for receiving marketing messages. To view the full article go to: http://directmag.com/magilla/1103-email-not-dead-yet ---------------------------------------- ADVERTISEMENT Return Path Certification fast tracks your email to over 1.3 billion inboxes worldwide. And with images and links enabled at hundreds of thousands of ISPs and corporate domains http://www.returnpath.net/commercialsender/certification/prequalification/?utm_source=Magilla&utm_medium=180x150&utm_campaign=imageson, including Hotmail, you'll be on the fast track to earning higher response rates sooner than you think. Take the 60 second quiz today to see if you qualify. ---------------------------------------- ENDNOTES --Lunchtime a No-E-mail Zone: Pure360 11/03/09 Contrary to what some marketers assume, people generally don't open commercial e-mail at work during their lunch hours, according to a new study by U.K.-based e-mail service provider Pure360. To view the full article go to: http://directmag.com/magilla/1102-lunchtime-no-email-zone ---------------------------------------- ADVERTISEMENT 10 Trends That Will Make or Break Your Email Marketing ROI in 2010 -- Thursday, November 12 at 2:00 p.m. EST Spend an invaluable hour with prominent email marketing expert J.D. Peterson, who will reveal the latest trends in email marketing and show you how to leverage those trends to jump-start revenue for 2010 -- and pull ahead of the competition. Register now!! http://w.on24.com/r.htm?e=172893&s=1&k=87EEA39D17D8342E93756F36B1438B97&partnerref=drtnews ---------------------------------------- --Yesmail Debuts Mobile, SMS Features 11/03/09 E-mail service provider Yesmail recently announced it has developed a mobile and short-message-service campaign-management tool. To view the full article go to: http://directmag.com/magilla/1103-yesmail-debuts-mobile-sms Advertisement ---------------------------------------- Silverpop http://www.silverpop.com/landing-engage/Magilla/ShareBenchmark.html Return Path http://www.returnpath.net/commercialsender/certification/prequalification/?utm_source=Magilla&utm_medium=180x150&utm_campaign=imageson Lyris http://w.on24.com/r.htm?e=172893&s=1&k=87EEA39D17D8342E93756F36B1438B97&partnerref=drtnews Yesmail http://www.yesmail.com/contact/whitepapers/21?utm_medium=Promo+Newsletter&utm_source=Magilla&utm_campaign=email+marketing+in+down+economy ---------------------------------------- Featured Research ---------------------------------------- Expert Email Marketing from Yesmail Yesmail is an innovative email marketing solutions provider. We provide professional email marketing services, flexible solutions and simple-to-use technology applications for any size business. Connect with more customers; download our whitepaper on email marketing, the economy and a ton of opportunity. http://www.yesmail.com/contact/whitepapers/21?utm_medium=Promo+Newsletter&utm_source=Magilla&utm_campaign=email+marketing+in+down+economy ---------------------------------------- ABOUT THIS NEWSLETTER Story Ideas, tips, rumors? Please send them to mailto:ken.magill@penton.com. 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