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 News of November 3, 2009
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11/03/09
One of the most asinine arguments advanced by
anti-spammers and echoed by an infuriatingly obtuse and incurious press
is that the U.S. Can Spam Act was crafted to be too pro
business—translation, weak—and, therefore, has done nothing to
combat spam.
This is nonsense on stilts. As has been pointed out here before, though
the Can Spam Act doesn’t outlaw unsolicited e-mail—and, as a result,
is derisively referred to as the “You Can Spam Act”—it is by far
the most leveraged anti-spam law in the world.
Just last week, for example, a judge ordered Sanford Wallace—the
original, and as far as I’m concerned only, spam king—to pay $711
million to social-networking site Facebook in a lawsuit over spam sent
to its members.
The suit accused Wallace of sending messages through Facebook computers
to Facebook users with materially misleading headers. The accusation was
made claiming Wallace violated … Anyone? Anyone? Why yes, the Can Spam
Act.
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11/03/09
Amid all the talk that social media will kill e-mail comes
a survey saying people apparently aren’t quite ready to let it die
just yet.
Sixty two percent of respondents to a recent survey commission by
marketing software firm smartFOCUS reportedly said e-mail was their
preferred channel for receiving marketing messages.
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11/03/09
Contrary to what some marketers assume, people generally
don’t open commercial e-mail at work during their lunch hours,
according to a new study by U.K.-based e-mail service provider
Pure360.
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11/03/09
E-mail service provider Yesmail recently announced it has
developed a mobile and short-message-service campaign-management
tool.
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