DRT_MAGILLA MARKETING_ Penton Media November 10, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/direct/v/4035 ---------------------------------------- ADVERTISEMENT 7 New Email Marketing Tactics You Have to Use in 2010 To really stand out in overflowing inboxes next year, you need to be smarter than every other email marketer. Silverpop's latest white paper gives you seven proven tactics that will set your campaign apart in 2010. Download your copy from Silverpop today! http://www.silverpop.com/landing-engage/Magilla/Tactics.html ---------------------------------------- THE BIG PICTURE --New EmailAppenders-Related Firm Surfaces 11/10/09 Yet another e-mail list-sales firm has surfaced that appears to be related to the same India-based outfit that operated EmailAppenders, a company that has been accused by multiple marketers of ripping them off. This new firm is going by the name Optin Consulting. To view the full article go to: http://directmag.com/magilla/1110new-email-appenders-firm-appears --Financial Services, Telecomms Tops in Engagement: Pivotal Veracity 11/10/09 Financial services and telecommunications firms were best at engaging their customers with e-mail in the first three quarters of 2009 while retail, travel and hospitality marketers fared worst, according to a just-released study by e-mail consultancy Pivotal Veracity. To view the full article go to: http://directmag.com/magilla/1110-pivotal-veracity-engagement-study ---------------------------------------- ADVERTISEMENT 10 Trends That Will Make or Break Your Email Marketing ROI in 2010 -- Thursday, November 12 at 2:00 p.m. EST Spend an invaluable hour with prominent email marketing expert J.D. Peterson, who will reveal the latest trends in email marketing and show you how to leverage those trends to jump-start revenue for 2010 -- and pull ahead of the competition. Register now!! http://w.on24.com/r.htm?e=172893&s=1&k=87EEA39D17D8342E93756F36B1438B97&partnerref=drtnews ---------------------------------------- ENDNOTES --Email Data Source Launches Twitter Tool 11/10/09 Email Data Source, a company that sells intelligence on the e-mail activities of thousands of companies and brands, recently launched a service that it claims enables marketers to measure the effectiveness of their Twitter messages. To view the full article go to: http://directmag.com/magilla/1110-email-data-source-twitter ---------------------------------------- ADVERTISEMENT Catalogers' continued and growing emphasis on the e-commerce channel has created intense pressure to show a return on their online investment. On Nov. 19, Curt Barry will discuss how leading multichannel merchants are maximizing their e-commerce opportunity in a difficult economy and improving their ROI. Register for this webinar now! http://w.on24.com/r.htm?e=176863&s=1&k=324C17F266C350E1D92BAAFC03589E07&partnerref=mcmweekly ---------------------------------------- --Premiere Global Sells E-mail Business 11/10/09 Marketing software-as-a-service firm Mansell Group announced last week it has acquired the e-mail marketing business of Premiere Global Services. Both companies are headquartered in Atlanta. Terms of the deal were not disclosed. To view the full article go to: http://directmag.com/magilla/1110-premiere-global-sells-email-to-mansell Advertisement ---------------------------------------- This issue brought to you by: Silverpop http://www.silverpop.com/landing-engage/Magilla/Tactics.html Lyris http://w.on24.com/r.htm?e=172893&s=1&k=87EEA39D17D8342E93756F36B1438B97&partnerref=drtnews Truition http://w.on24.com/r.htm?e=176863&s=1&k=324C17F266C350E1D92BAAFC03589E07&partnerref=mcmweekly Experian http://www.experianmarketingservices.com/register_2009holidaymarketer_ChiefMarketer.php ---------------------------------------- Featured Research ---------------------------------------- Download the 2009 holiday marketer: Benchmark & trend report http://www.experianmarketingservices.com/register_2009holidaymarketer_ChiefMarketer.php for a detailed analysis of consumer insight, customer data management, direct mail, social networks, email and search marketing specific to customer engagement during the holiday season. ---------------------------------------- ABOUT THIS NEWSLETTER Story Ideas, tips, rumors? 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