DRT_MAGILLA MARKETING_ Penton Media November 17, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/direct/v/4051 ---------------------------------------- ADVERTISEMENT 7 New Email Marketing Tactics You Have to Use in 2010 To really stand out in overflowing inboxes next year, you need to be smarter than every other email marketer. Silverpop's latest white paper gives you seven proven tactics that will set your campaign apart in 2010. Download your copy from Silverpop today! http://www.silverpop.com/landing-engage/Magilla/Tactics.html ---------------------------------------- THE BIG PICTURE --EmailAppenders Owner Possibly a Fugitive 11/17/09 The man behind India-based Data Champions/Sloan Marketing -- the company that seemingly operates or has operated under EmailAppenders and dozens of other aliases -- may be wanted by U.S. authorities on 10-year-old immigration charges. According to anti-spam blocklisting site Spamhaus, the owner of Data Champions/Sloan Marketing is a man named Subhakar "Sam" Surapaneni. "Data Champions owner Subhakar 'Sam' Surapaneni appears to reside in the physical jurisdiction of India, probably Bangalore," according to Spamhaus.org In 1999, the Detroit News reported that Surapaneni was ordered to pay a $450,000 fine under a plea agreement after federal investigators found he had brought in dozens of immigrants from India under false claims and housed some in squalid conditions. To view the full article go to: http://directmag.com/magilla/1117-email-appenders-fugutive --Stupid Political Correctness Watch: The What Holiday!? 11/17/09 This week, we received the most irritating letter from my son's grade school we have ever received. It was well-intended enough, just irritating beyond belief. The letter was aimed at getting donations of gift cards, household products and personal care items for needy families during the -- get this -- "Winter Holiday Season," and yes, the idiots capitalized it. Winter Holiday Season? Wow. That's funny. I looked at my son's school calendar and this so-called Winter Holiday Season coincidentally happens to occur during Christmas and New Years. What a bunch of politically correct garbage. I will give to needy families this year, but not through some program whose weenie administrators can't even bring themselves to print the word "Christmas." What does this have to do with marketing? Well, it leads me to an announcement: To view the full article go to: http://directmag.com/magilla/1117-stupid-political-correctness-watch ---------------------------------------- ADVERTISEMENT Return Path Certification fast tracks your email to over 1.3 billion inboxes worldwide. And with images and links enabled at hundreds of thousands of ISPs and corporate domains http://www.returnpath.net/commercialsender/certification/prequalification/?utm_source=Magilla&utm_medium=180x150&utm_campaign=imageson, including Hotmail, you'll be on the fast track to earning higher response rates sooner than you think. Take the 60 second quiz today to see if you qualify. ---------------------------------------- ENDNOTES --Christmas Shoppers Paying with Cash, Debit: NRF 11/17/09 Cash and debit cards are apparently in and credit cards are out this Christmas season. One quarter of Christmas shoppers will pay for gifts this year with cash, a 9.1% increase from last year's 22.8%, according to a National Retail Federation survey conducted by BIGresearch. To view the full article go to: http://directmag.com/magilla/1117-christmas-shoppers-paying-with-cash-debit ---------------------------------------- ADVERTISEMENT Catalogers' continued and growing emphasis on the e-commerce channel has created intense pressure to show a return on their online investment. On Nov. 19, Curt Barry will discuss how leading multichannel merchants are maximizing their e-commerce opportunity in a difficult economy and improving their ROI. Register for this webinar now! http://w.on24.com/r.htm?e=176863&s=1&k=324C17F266C350E1D92BAAFC03589E07&partnerref=mcmweekly ---------------------------------------- --More Evidence E-mail's Not Dead 11/17/09 Someone forgot to tell small-business owners e-mail is dead. According to a just-released survey done by Hurwitz & Associates on behalf of e-mail service provider Campaigner, 46% of businesses with 20 employees or fewer use e-mail marketing today and of those who don't, 36% plan to begin doing so in the coming year. To view the full article go to: http://directmag.com/magilla/1117-more-eveidence-emails-not-dead Advertisement ---------------------------------------- This issue brought to you by: Silverpop http://www.silverpop.com/landing-engage/Magilla/Tactics.html Return Path http://www.returnpath.net/commercialsender/certification/prequalification/?utm_source=Magilla&utm_medium=180x150&utm_campaign=imageson Truition http://w.on24.com/r.htm?e=176863&s=1&k=324C17F266C350E1D92BAAFC03589E07&partnerref=mcmweekly Yesmail http://www.yesmail.com/contact/whitepapers/21?utm_medium=Promo+Newsletter&utm_source=Magilla&utm_campaign=email+marketing+in+down+economy BlueHornet http://www.bluehornet.com/site/land/shoutlet.htm?utm_source=magillanews&utm_medium=email&utm_campaign=shoutletwebcast-magilla-111709 ---------------------------------------- Featured Research ---------------------------------------- Expert Email Marketing from Yesmail Yesmail is an innovative email marketing solutions provider. We provide professional email marketing services, flexible solutions and simple-to-use technology applications for any size business. Connect with more customers; download our whitepaper on email marketing, the economy and a ton of opportunity. http://www.yesmail.com/contact/whitepapers/21?utm_medium=Promo+Newsletter&utm_source=Magilla&utm_campaign=email+marketing+in+down+economy ---------------------------------------- NREI Interactive Products ---------------------------------------- Want to find out how you can combine email and social media to drive sales? Follow the lead of top retail marketers currently using email to bridge the gap between social media marketing and incremental revenue during BlueHornet and Shoutlet's live webcast. Register Now. http://www.bluehornet.com/site/land/shoutlet.htm?utm_source=magillanews&utm_medium=email&utm_campaign=shoutletwebcast-magilla-111709 ---------------------------------------- ABOUT THIS NEWSLETTER Story Ideas, tips, rumors? 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