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 News of December 15, 2009
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7 New Email Marketing Tactics You Have to Use in 2010
To really stand out in overflowing inboxes next year, you need to be
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12/15/09
E-mail certification firm Goodmail Systems announced today
it has launched a domain-based whitelist that inbox providers can
reference to help them determine whether or not incoming messages are
spam.
The move comes as inbox providers such as Yahoo, Microsoft and AOL are
reportedly moving toward domain-based reputation
monitoring.
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12/15/09
It’s bad enough that the various political movements in
this country are apparently passing around e-mail names like Viagra at a
porn-star retirement home, now the Democratic Governors Association has
apparently hired 419 scammers to write its subject lines.
Either that, or its copywriters have graduated from an e-mail marketing
school based in Nigeria.
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12/15/09
While marketers tend to measure their e-mail programs
using such basic metrics as clicks, opens, and sometimes even
conversions, one expert says most of them have got it all wrong.
“There are metrics that people should be looking at that they’re
completely ignoring,” said Andrew Robinson, director of international
services for marketing services provider Lyris. “The real screamer is
short visits to a Web site from an e-mail campaign. This is one we look
at all the time that people in the industry aren’t looking at. Once
people click through, if they spend less than two seconds on the site
and then move away, then that’s a short visit.”
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Sharpening Your E-Commerce Spend
Catalogers’ continued and growing emphasis on the e-commerce channel
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12/15/09
Spam volumes averaged 87.4% of all e-mail messages in
2009, according to a recently released report by Internet security firm
Symantec.
Spam volume peaked at 95% of all messages in May of 2009, according to
Symantec.
Spam was at its lowest point—73.8%—in early 2009 just months after
the shutdown of rogue, spammer-hosting ISP McColo, according to
Symantec.
Not surprisingly, Symantec predicted 2010 will also be an active year
for spammers.
“The distribution of spam e-mails is set to continue as long as
distribution channels remain relatively cheap, botnets continue to be
active and shift locations, and spammers develop new and innovative ways
to attempt to bypass spam filtering,” the report
said.
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Bubble. Resurgence. Recession. And now.…?
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