DRT_MAGILLA MARKETING_ Penton Media December 15, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/direct/v/4089 ---------------------------------------- ADVERTISEMENT 7 New Email Marketing Tactics You Have to Use in 2010 To really stand out in overflowing inboxes next year, you need to be smarter than every other email marketer. Silverpop's latest white paper gives you seven proven tactics that will set your campaign apart in 2010. Download your copy from Silverpop today! http://www.silverpop.com/landing-engage/Magilla/Tactics.html ---------------------------------------- THE BIG PICTURE --Goodmail Launches Domain-Based Whitelist 12/15/09 E-mail certification firm Goodmail Systems announced today it has launched a domain-based whitelist that inbox providers can reference to help them determine whether or not incoming messages are spam. The move comes as inbox providers such as Yahoo, Microsoft and AOL are reportedly moving toward domain-based reputation monitoring. To view the full article go to: http://directmag.com/magilla/1215-goodmail-launches-domain-whitelist --Stupid Political Watch: Your Kind Assistance 12/15/09 It's bad enough that the various political movements in this country are apparently passing around e-mail names like Viagra at a porn-star retirement home, now the Democratic Governors Association has apparently hired 419 scammers to write its subject lines. Either that, or its copywriters have graduated from an e-mail marketing school based in Nigeria. To view the full article go to: http://directmag.com/magilla/1215-stupid-political-dga-subject-lines ---------------------------------------- ADVERTISEMENT Return Path Certification fast tracks your email to over 1.3 billion inboxes worldwide. And with images and links enabled at hundreds of thousands of ISPs and corporate domains http://www.returnpath.net/commercialsender/certification/prequalification/?utm_source=Magilla&utm_medium=180x150&utm_campaign=imageson, including Hotmail, you'll be on the fast track to earning higher response rates sooner than you think. Take the 60 second quiz today to see if you qualify. ---------------------------------------- ENDNOTES --E-mail Marketers Measure the Wrong Things: Expert 12/15/09 While marketers tend to measure their e-mail programs using such basic metrics as clicks, opens, and sometimes even conversions, one expert says most of them have got it all wrong. "There are metrics that people should be looking at that they're completely ignoring," said Andrew Robinson, director of international services for marketing services provider Lyris. "The real screamer is short visits to a Web site from an e-mail campaign. This is one we look at all the time that people in the industry aren't looking at. Once people click through, if they spend less than two seconds on the site and then move away, then that's a short visit." To view the full article go to: http://directmag.com/magilla/1215-measure-short-visits-robinson ---------------------------------------- ADVERTISEMENT Sharpening Your E-Commerce Spend Catalogers' continued and growing emphasis on the e-commerce channel has created intense pressure to show a return on their online investment. Curt Barry will discuss how leading multichannel merchants are maximizing their e-commerce opportunity in a difficult economy and improving their ROI. Register Now! http://w.on24.com/r.htm?e=176863&s=1&k=324C17F266C350E1D92BAAFC03589E07&partnerref=enewsondemand ---------------------------------------- --Spam 87.4% of E-mail in 2009: Symantec 12/15/09 Spam volumes averaged 87.4% of all e-mail messages in 2009, according to a recently released report by Internet security firm Symantec. Spam volume peaked at 95% of all messages in May of 2009, according to Symantec. Spam was at its lowest point -- 73.8% -- in early 2009 just months after the shutdown of rogue, spammer-hosting ISP McColo, according to Symantec. Not surprisingly, Symantec predicted 2010 will also be an active year for spammers. "The distribution of spam e-mails is set to continue as long as distribution channels remain relatively cheap, botnets continue to be active and shift locations, and spammers develop new and innovative ways to attempt to bypass spam filtering," the report said. Advertisement ---------------------------------------- This issue brought to you by: Silverpop http://www.silverpop.com/landing-engage/Magilla/Tactics.html Return Path http://www.returnpath.net/commercialsender/certification/prequalification/?utm_source=Magilla&utm_medium=180x150&utm_campaign=imageson Truition http://w.on24.com/r.htm?e=176863&s=1&k=324C17F266C350E1D92BAAFC03589E07&partnerref=enewsondemand eTail http://www.wbresearch.com/etailusawest/.aspx?mac=10701XU46BA&cm_mmc=External-_-10701.004-_-AMA-_-Banner ---------------------------------------- Featured Research ---------------------------------------- Bubble. Resurgence. Recession. And now....? How can you take advantage of the next phase in the retail cycle? The way to find the answers to your uncertainty is joining your senior-level Retail, Marketing, E-Commerce, Sales, Technology, Finance and Operations peers at eTail 2010. http://www.wbresearch.com/etailusawest/.aspx?mac=10701XU46BA&cm_mmc=External-_-10701.004-_-AMA-_-Banner ---------------------------------------- ABOUT THIS NEWSLETTER Story Ideas, tips, rumors? Please send them to mailto:ken.magill@penton.com. 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