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 News of January 19, 2010
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01/19/10
For the stupidest top-10 list of 2010—yes, it’s only
January, but it’s difficult to imagine this one being topped—look no
further than the top-10 list of e-mail service providers published last
week by an outfit called TopSEOs.
Besides claiming to evaluate things it can’t evaluate, actually being
an existing e-mail service provider apparently wasn’t a requirement
for inclusion.
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01/19/10
Arguably the strangest idea in the short history of e-mail
marketing comes in the form of the Web site BottleOnBeach.com.
Touted as an innovative answer to the spam problem, BottleOnBeach allows
marketers to craft a text message and upload a list of e-mail addresses
for which the message is intended.
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01/19/10
Great, just what we need: a punctuation mark denoting
sarcasm.
Everyone reading this by now knows that e-mail’s stark presentation
can lead to confusion about the writer’s intent. Some sentences get
misinterpreted as overly cold or critical when they’re not. That’s
why we have those silly emoticons:)
They’re childish and stupid—and yes, sometimes I use them—but they
at least help the recipient interpret correctly the intended tone of the
message.
One company has decided sarcasm needs a punctuation mark, the
SarcMark.
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01/19/10
Infogroup, formerly InfoUSA, has launched Infogroup
Interactive, a digital marketing products and services
unit.
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