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 News of January 26, 2010
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01/26/10
E-mail bounce and complaint rates are relatively high in
North America compared to the rest of the world and the continent’s
open rates are relatively low, according to a study by Implix.
The average open rate—an “open” is recorded when the receiving
machine calls for graphics from the sender—of HTML messages sent by
Implix’s clients in North America was 25.44%, according to the
e-commerce software provider. Europe, South America and Africa all came
in at higher than 33%, according to the study.
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01/26/10
There’s a pathology prevalent among the Internet’s
digerati.
It’s called Can-Spam Derangement Syndrome, or CSDS. Its sufferers
blame everything wrong with e-mail on the fact that the U.S. Can Spam
Act is opt-out based, or doesn’t require marketers to get permission
before e-mailing people.
Lose something in your spam folder? Blame Can Spam. Girlfriend break up
with you via e-mail? Blame Can Spam. Did your wife—or better yet,
your mother—tell you to get off the computer and get a life? Blame Can
Spam.
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In a case of sad or comical symbolism—depending on how
you look at it—when the Direct Marketing Association sent an e-mail
last week announcing president and CEO John Greco was resigning, I
didn’t see the message for two days.
Why? Because it went to my spam folder.
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01/26/10
It is with mixed emotions that I announce today that this
is my final issue of Magilla Marketing.
Why am I leaving? It’s simply time to do so. I have decided I want to
pursue other challenges. This newsletter’s still popular and I want to
leave on a high note, or a low note, as some would no doubt
contend.
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