DRT_MAGILLA MARKETING_ Penton Media January 26, 2010 If you want to view this on the web go to: http://enews.penton.com/enews/direct/v/4137 ---------------------------------------- ADVERTISEMENT Search: Adding Real ROI to eCommerce Sites Wednesday, February 3 at 1:00 p.m. EST Register Now! Please join us for this special look at the importance of search for online retailers and Google's approach to bringing fast, relevant search results to e-Tail sites. Register Now! http://event.on24.com/r.htm?e=189784&s=1&k=21113A280507BDB379F382DD873CDEBF&partnerref=mcmenews ---------------------------------------- THE BIG PICTURE --North American Bounces, Complaints High, Opens Low: Study 01/26/10 E-mail bounce and complaint rates are relatively high in North America compared to the rest of the world and the continent's open rates are relatively low, according to a study by Implix. The average open rate -- an "open" is recorded when the receiving machine calls for graphics from the sender -- of HTML messages sent by Implix's clients in North America was 25.44%, according to the e-commerce software provider. Europe, South America and Africa all came in at higher than 33%, according to the study. To view the full article go to: http://directmag.com/magilla/0126-opens-low-implix-study --Stupid Media Watch: Another Case of CSDS 01/26/10 There's a pathology prevalent among the Internet's digerati. It's called Can-Spam Derangement Syndrome, or CSDS. Its sufferers blame everything wrong with e-mail on the fact that the U.S. Can Spam Act is opt-out based, or doesn't require marketers to get permission before e-mailing people. Lose something in your spam folder? Blame Can Spam. Girlfriend break up with you via e-mail? Blame Can Spam. Did your wife -- or better yet, your mother -- tell you to get off the computer and get a life? Blame Can Spam. To view the full article go to: http://directmag.com/magilla/0126-can-spam-derangement-syndrome ---------------------------------------- ADVERTISEMENT Get news about the direct marketing industry first with this daily e-newsletter Our daily e-newsletter provides critical direct marketing news before anyone else on issues that drive the market -- including mergers and acquisitions, launches, innovations, trends, legal & postal issues and more. Sign up now by registering here. http://subscribe.directmag.com/subscribe.cfm?tc=NNWEB ---------------------------------------- ENDNOTES --Can the DMA Survive the 21st Century? In a case of sad or comical symbolism -- depending on how you look at it -- when the Direct Marketing Association sent an e-mail last week announcing president and CEO John Greco was resigning, I didn't see the message for two days. Why? Because it went to my spam folder. To view the full article go to: http://directmag.com/magilla/0126-dma-relevance-survive-this-century --Announcement: This is My Last Magilla 01/26/10 It is with mixed emotions that I announce today that this is my final issue of Magilla Marketing. Why am I leaving? It's simply time to do so. I have decided I want to pursue other challenges. This newsletter's still popular and I want to leave on a high note, or a low note, as some would no doubt contend. To view the full article go to: http://directmag.com/magilla/0126-Last-Magilla-Announcement Advertisement ---------------------------------------- This issue brought to you by: Google Commerce Search http://event.on24.com/r.htm?e=189784&s=1&k=21113A280507BDB379F382DD873CDEBF&partnerref=mcmenews Lyris http://event.on24.com/r.htm?e=187584&s=1&k=67363FF084864634D6912082B1C702A0&partnerref=drtnews ---------------------------------------- Featured Research ---------------------------------------- Turning Data into Dollars: Using the right metrics to improve e-mail and online marketing results Thursday, February 11 at 2:00 p.m. EST Register Now! http://event.on24.com/r.htm?e=187584&s=1&k=67363FF084864634D6912082B1C702A0&partnerref=drtnews ---------------------------------------- ABOUT THIS NEWSLETTER Story Ideas, tips, rumors? Please send them to mailto:ken.magill@penton.com. You are subscribed to this newsletter as #email# To subscribe to this newsletter go to: http://subscribe.directmag.com/?tc=NLSUB To unsubscribe from this newsletter go to: http://subscribe.directmag.com/?tc=NLSUB&cid=#message_id#&lid=#list_id#&email=#email# For questions concerning delivery of this newsletter, please contact our Customer Service Department at: US Toll Free: (866) 505-7173 International: (847) 763-9504 or mailto:directmag@pbinews.com To get this newsletter in a different format (Text or HTML), or to change your e-mail address, please go to your profile page here: http://subscribe.directmag.com/?tc=NLSUB&email=#email# Penton Media | 249 W. 17th Street | New York, NY 10011 Copyright 2010, Penton Media. All rights reserved. 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