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 News of November 17, 2009
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11/17/09
The man behind India-based Data Champions/Sloan
Marketing—the company that seemingly operates or has operated under
EmailAppenders and dozens of other aliases—may be wanted by U.S.
authorities on 10-year-old immigration charges.
According to anti-spam blocklisting site Spamhaus, the owner of Data
Champions/Sloan Marketing is a man named Subhakar “Sam” Surapaneni.
“Data Champions owner Subhakar ‘Sam’ Surapaneni appears to reside
in the physical jurisdiction of India, probably Bangalore,” according
to Spamhaus.org
In 1999, the Detroit News reported that Surapaneni was ordered to pay a
$450,000 fine under a plea agreement after federal investigators found
he had brought in dozens of immigrants from India under false claims and
housed some in squalid conditions.
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11/17/09
This week, we received the most irritating letter from my
son’s grade school we have ever received.
It was well-intended enough, just irritating beyond belief. The letter
was aimed at getting donations of gift cards, household products and
personal care items for needy families during the—get this—“Winter
Holiday Season,” and yes, the idiots capitalized it.
Winter Holiday Season? Wow. That’s funny. I looked at my son’s
school calendar and this so-called Winter Holiday Season coincidentally
happens to occur during Christmas and New Years.
What a bunch of politically correct garbage.
I will give to needy families this year, but not through some program
whose weenie administrators can’t even bring themselves to print the
word “Christmas.”
What does this have to do with marketing? Well, it leads me to an
announcement:
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11/17/09
Cash and debit cards are apparently in and credit cards
are out this Christmas season.
One quarter of Christmas shoppers will pay for gifts this year with
cash, a 9.1% increase from last year’s 22.8%, according to a National
Retail Federation survey conducted by BIGresearch.
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Catalogers’ continued and growing emphasis on the e-commerce channel
has created intense pressure to show a return on their online
investment. On Nov. 19, Curt Barry will discuss how leading multichannel
merchants are maximizing their e-commerce opportunity in a difficult
economy and improving their ROI.
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11/17/09
Someone forgot to tell small-business owners e-mail is
dead.
According to a just-released survey done by Hurwitz & Associates on
behalf of e-mail service provider Campaigner, 46% of businesses with 20
employees or fewer use e-mail marketing today and of those who don’t,
36% plan to begin doing so in the coming year.
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